1. Name your images descriptively and in plain language
   1. file name
      1. image SEO
      2. descriptive
      3. keyword-rich
   2. most common naming patterns customer use
2. Optimize your alt attributes carefully
   1. adds SEO value to your website
   2. alt attributes
      1. include relevant keywords
      2. describe in plain language
      3. use model/serial numbers for products
      4. Stuff your alt attributes full of keywords
      5. Use for decorative images
         1. over optimization
      6. always do a sanity check
3. Choose your image dimensions and product angles wisely
   1. add descriptions to your base alt attribute
   2. place the largest image
      1. increase page load time
   3. smaller image
   4. view in a pop up or on a separate webpage
4. Reduce the file size of your images
5. Choose the right file type
   1. JPEGs will be your best bet
   2. Never use GIFs for large product images
   3. PNGs - good alternative to JPEGs/GIFS
6. Optimize your thumbnails
   1. as small as possible
   2. make alt text wildly different
7. Use image sitemaps
   1. help get images noticed by Google
   2. Google guidelines for image publishing
   3. add specific tags for all images
8. Beware of decorative images
   1. add a lot of aesthetic appeal to a webpage
   2. slow load times
   3. Tips
      1. For images that make up borders or simple patterns, make them PNG-8 or GIFs
      2. If possible, use CSS to create colored areas instead of using images
      3. Shrink large wallpaper-style background image down
9. Use caution when using content delivery networks (CDNs)
10. Test your images
    1. Test the number of product images per page
    2. Test what angles your customers prefer
    3. Test how many product listings you should have on category pages