1. Product
   1. Product Strategy & Management
      1. Roadmap
         1. Innovation & Integrations
            1. Market Needs
            2. New Features & Products
            3. Gamification / PLG
            4. SIEMs
            5. Third Party (Trellix, etc)
      2. Strategy: Platform
         1. Federal
            1. DOD & IC Markets
            2. IL5 & IL6
            3. On-Prem
            4. US Citizenship Support
         2. Automation
            1. Provisioning
            2. Order processing
            3. Invoicing
            4. PLG
            5. CrowdStrike's PLG
            6. Subscription Management
            7. Guided In-app Tutorial
            8. CUSTOMER EXPERIENCE
            9. Customer Usage Analytics & Interation
            10. CUSTOMER EXPERIENCE
      3. PM's by Product
         1. Product Pricing
      4. Sales Collaboration
         1. Input
         2. Pre-Brief
         3. Competitive Market Analysis
   2. Labs
      1. Research & Development
      2. Malware Research
      3. Third Party Evaluations
         1. ICSA Labs
         2. AV Comparatives
         3. MITRE
   3. Development / Engineering
      1. Integrations
         1. Mac, Windows, Linux etc
         2. Cross product
         3. Multi-lingual Language Support
         4. SSO, Federated Auth, etc.
      2. By Product
      3. Common Front End
         1. PLG
         2. Platform
      4. PLG
      5. Third Party Integrations
         1. SIEM
         2. OEMs
      6. Customer Support Issue Management
         1. Jira
            1. Salesforce Integration
      7. Quality & Assurance
         1. Beta Testing
         2. Release Decisions
2. GTM
   1. Sales
      1. GEOs & Segmentation
         1. AMER
            1. Field CISO
            2. SEs
            3. Field Sales
            4. Public Sector Capture Team
            5. Inside Sales
            6. Digital Sales (<250, requires PLG)
            7. CrowdStrike's PLG
            8. Sales Development Team
            9. Qualify & Book Meetings
         2. EMEA
            1. Field CISO
            2. SEs
            3. Sales Segments
         3. APAC
            1. Field CISO
            2. SEs
            3. Sales Segments
      2. Retention
         1. Employees
            1. Pay Employees at 100% OTE
            2. Reduce Quotas for Managers
            3. Optimize Territories & Account Segments
         2. Customers
            1. Incentives for Renewals
            2. HBFW Free or bundled into standard product offerings
         3. Partners
            1. SPIFFs
      3. Sales Operations
         1. Enablement
            1. Sales / SE
         2. Operations Management
            1. Salesforce
            2. Customer & Opportunity Management
            3. PLG
            4. Pendo.io
            5. Demo on Demand
            6. Data Enrichment
            7. ZoomInfo
            8. LinkedIn Navigator
            9. Call Center Management (SDR)
            10. Integration into Marketing Cloud
            11. PLG
            12. Clari
            13. Planning
            14. Quotas
            15. Territories
         3. Analytics
            1. Tableau
         4. Deal Desk
            1. SFDC Configure Pricing Quote (CPQ)
            2. RFP Response Team
   2. Customers
      1. Direct Purchase
      2. Partner Purchase
      3. Customer Advisory Council
      4. Customer Experience
         1. Direct Experience
            1. Training and Certification
            2. Onboarding
            3. Provisioning
            4. Support
            5. Code Red: Save the Customer
            6. Ransom Notes: Do this or I am leaving / not renewing
            7. Referrals, References, & Case Studies
            8. Feedback
            9. Executive Sponsorship
         2. Support Experience
         3. Product Experience
   3. Partners
      1. Operations
         1. Partner Incentives
         2. Enablement / Onboarding / Training
            1. In country language support
         3. Partner Portal
            1. In country language support
      2. Technology Partners (MSSP, IR)
      3. OEM
      4. Cyber Insurance
      5. VARs, Distributors, & Consultants
      6. Strategy
         1. Partner Experience
         2. Retention & Growth
         3. Vertical Market Focus
   4. Customer Success
      1. Customer Success Management
      2. Customer Support
      3. PSO
      4. Enablement
   5. Marketing
      1. Communications
         1. External
            1. Social Media
            2. Public Relations
            3. Customers
         2. Internal
            1. Employee
            2. Partner
      2. Field Marketing
         1. Lead Generation
            1. Webinars
            2. Events
            3. Conferences
            4. PLG
            5. Lead Nurturing
      3. Analyst Relations
         1. Gartner
         2. Forrester
         3. IDC
      4. Salesforce Marketing Cloud or Marketo
         1. Social Media
         2. PLG
         3. Account Based Marketing (ABM)
         4. Lead Nuturing
      5. Product Marketing
         1. By Product
         2. Use Cases
      6. Vertical Marketing
         1. By Critical Infrastructure
         2. By GEO / Language
      7. Competitive Intelligence
      8. Website
         1. Product-Led Growth
         2. Demo on Demand / 30-day Trial
            1. Purchase Online (<250 emp)
            2. CrowdStrike Demo to Purchase
         3. Products
         4. Technology / Differentiators
         5. Resources and Support
         6. About, Exec Team, Careers, News, Contact Us
         7. Terms of Use, Privacy, Cookies
      9. Branding
         1. Logo, Colors, Usage
         2. Partner & OEM Branding
      10. Thought Leadership
          1. Papers
          2. Speaking
          3. Blogs
          4. PodCasts
   6. Requires
      1. Integrations with Product - JIRA
      2. Federal: US Citizenship Only
      3. Salesforce Service Cloud
      4. Product Certifications
      5. In country language support
3. Operations
   1. IT
      1. Internal IT & Security
         1. Collaboration - Email, IM, Confluence, Jira
   2. Finance
      1. Compensation
         1. Commission Plans
         2. Commission Policy
         3. Equity / RSU
      2. HR
         1. Employee Relations
         2. Business Partner & Consultants
      3. Legal
         1. Direct Client Contracts / EULA
         2. Partner Channel Contracts / EULA
         3. Consulting Contracts
         4. Employee
         5. HQ, International
         6. Real Estate (Offices, etc)
         7. General Liability & D&O Insurance
         8. Tax & Regulatory
         9. Corporate Development
         10. Privacy
      4. Finance
         1. Payroll
            1. PEO
         2. Benefits
            1. Healthcare, Dental, Other
            2. PTO, etc
         3. Accounts Payable
            1. Banking
            2. Payroll
            3. Expense
            4. Credit Cards
         4. Accounts Receivable
            1. EFT
            2. Credit Card
            3. Stripe / ChargeBee
            4. Installment Payments
            5. Collections
         5. Financial Planning & Analysis (FP&A)
            1. Operating Budget
            2. Internal IT & Security Budget
            3. Sales Budget
            4. Direct vs. Partner
            5. Product Budget
            6. Marketing Budget
            7. Field Events
            8. Conferences
         6. Audit
         7. Tax & Financial Accounting
      5. Board of Directors