1. Strong Cultures can be disadvantage when refereing to ability to change
2. Changes fail often - must be managed
3. Strong influence on organization & performance
   1. Dictates appropriate behaviors
   2. Socialize employees
   3. Hard to imitate culture - competitive advantage
4. Assumptions
   1. Human nature & reality
5. Values
   1. Shared principles
      1. Ethical guidelines
   2. Goals
   3. Standards
6. Artifacts
   1. Visible
      1. Physical Structure (Buildings)
   2. Tangible
   3. Representation of values
7. Demonstration
   1. Stories
      1. Founding
      2. Organization history
   2. Rites
      1. Team meetings
   3. Rituals
      1. Pep rally
      2. Language / Lingo
   4. Symbols
      1. Awards
      2. Tchotchkes
8. Culture Profile
   1. Innovation
   2. Aggressiveness
   3. Outcome orientation
   4. Stability
   5. People orientation
   6. Team orientation
   7. Detail orientation
9. Creation
   1. Values
   2. Personality
   3. Future vision
   4. Maintained by hiring managers
   5. Reinforced by leadership
10. Change Culture
    1. Resistant - Part of DNA
    2. Attitudes of people
    3. Perhaps leadership changes
    4. Change agents
    5. New training & demonstration