1. Section 1: Core purpose and strategic boundary analysis
    1. Stakeholders and organisations: Buisness ,public and Not-for-profit sectors
    2. Strategic goals and objectives -SMART
    3. VMOST Analysis - alignment and implementation
    4. E-V-R congruence( environment,values,resources), brings the elements of SWOT, and a check on the organisations strategic positioning by probing congruence between the org's internal disposition, those internal factors it can infleunce and those external it cannot
      1. Conciously incompetent org - when R is decoupled from E&V. Unconciosuly incompetent org - when V is decoupled from E&R Strategic drift - E is decoupled from V&R.The lost org, when all are seperate.
    5. VMOST and EVR, don't really capture the purpose of the business or strategic intent
    6. Strategic boundaries
    7. Value proposition
    8. Value Propositions -extended version,types of VP's: Innovators,brand champions,price minimizers,simplifiers,solution providers,service champions
  2. Section 2: Environmental analysis
    1. Macro and business sector environments. Industry analysis and lifecycle. Key success factors & Customer expectations. Competitor analysis & intelligence. Risk Management & scenarios
    2. PESTLE ANALYSIS - probability of changes happening - medium to high. Impact on the business-medium to high
    3. Key Success Factors
    4. Subtopic 5
    5. Industry analysis -Porters 5 Forces.
    6. Subtopic 6
    7. Subtopic 7
    8. Competitor set
    9. Risk Management and Scenarios - the acid test of the strategic direction selected for an organisation. Risk = probability x impact
    10. Scenarios - conventional/status-quo vs discontinuous
  3. Section3: Internal analysis
    1. Subtopic 1
    2. Subtopic 2
    3. Subtopic 3
    4. Subtopic 4
    5. Subtopic 5
      1. Subtopic 1
    6. Subtopic 6
      1. Subtopic 1
    7. Subtopic 7
    8. Subtopic 8
    9. Subtopic 9
    10. Subtopic 10
    11. Subtopic 11
    12. Subtopic 12
  4. SCQARE - situation(context) Concerns (issues & challenges) Questions -(that describe the boundaries,frame the issues) Answers Rationale for the answer -analysis and models Evaluation - and is it ethical. WHAT/SO WHAT/NOW WHAT?Clarify the problem insights.