1. Incr visibility
   1. Sign
   2. Advertising
      1. Who?
         1. educated ppl who want their kids or learn spanish
         2. latino
            1. t-shirts
            2. at the bus-stops
            3. in the stores/restruants
            4. Latino news papers
            5. on the buses
            6. church bulletins
            7. facebook, craigslist
   3. Partnerships
      1. Durham Literacy Council
         1. Provides the teacher for the parents
         2. We're on their flier, but not as a distinct entity
2. Why?
   1. Under-capacity
      1. Goal is to incr capacity to 9 paying kids
   2. We have 6 who come free
3. Structure
   1. revenue generators
      1. rent out space?
         1. keys?
         2. liability ins
         3. security?
      2. teach classes
         1. for teachers?
      3. Daycare
         1. monthly: not annually
            1. leads to unpredictable income source
         2. educational
            1. learning english
   2. BOD rules are in limbo
   3. mission is in limbo
   4. expenses
      1. rent
         1. staff love the house!
      2. utilities
      3. admin
         1. very few, can go without pay
4. Market as a pt pre-school?
   1. design around activities currently offered
      1. Subtopic 1
   2. competing with YMCA?
   3. Subtopic 3