1. What it is
   1. Team based product development
   2. 4 hourstime
   3. Thinking by doing
   4. hands on
   5. Testing
   6. Idea generation
   7. Demonstration
   8. Evaluation
   9. Licence to act differently
   10. Having fun
   11. Learning
   12. Working like crazu
   13. Team building
2. Why
   1. Industry problems
      1. Poor idea generation
      2. Taking ideas further
   2. Student project challenges
      1. Getting started
      2. Clarifiation of the task
      3. Communication
3. Keys
   1. Fail faster
   2. Succeed sooner
   3. Think to build
   4. Build to think
   5. Team building
   6. Roles
   7. Communication
4. Product design
   1. linear process
   2. non linear
      1. Planning
         1. Chaos
         2. Lab
      2. Concept development
      3. System level design
      4. Detail design
      5. Testing and refinement
      6. Production ramp up
5. PD4 process
   1. Idea generation
      1. Brainstorming rules
         1. Never say no
         2. No bad ideas
      2. Time pressure
      3. Visualise ideas
         1. Drawing
         2. Notes
      4. Finish with
         1. Evaluation
         2. Summary
   2. Concept development
      1. Make decisions
      2. Build to think
      3. Build to refine
      4. Visualise
      5. Materialise ideas
      6. Take risks
         1. Competition
         2. Time
   3. Prototyping
      1. Sketches
      2. Illustrations
      3. Mockups
      4. Pictorial
   4. Demo or die
      1. Focus on essential
         1. Minimum viable product
      2. Use supporting media
      3. Show evidence
      4. Ensure understanding
6. Team roles
   1. Traditional roles
   2. Other roles
7. Key points
   1. Prototype it
      1. Several rounds
   2. Quick and dirty
      1. Do something different
   3. Ask
   4. Watch
   5. Learn
   6. Try
   7. Having fun
   8. Stick to the schedule
   9. Fail fast