1. Product Life Cycle
   1. Stages
      1. 1. Introduction
      2. 2. Growth
      3. 3. Maturity
      4. 4. Decline
   2. Product Class
   3. Product Form
   4. Diffusion of innovation
      1. 1. Innovators (2.5%)
      2. 2. Early adopters (13.5%)
      3. 3. Early majority (34%)
      4. 4. Late majority (34%)
      5. 5. Laggards (16%)
   5. Management
      1. Product Modification
         1. Product bundling
         2. New characteristics
         3. Changing value offered/repositioning
      2. Market Modification
         1. New customers
         2. Increase product's use
         3. Creating new uses
2. Marketing Channels
   1. Supply chain partners
      1. Upstream partners
      2. Downstream partners
   2. What they provide
      1. Information
      2. Promotion
      3. Contacts
      4. Matching
      5. Negotiation
      6. Physical distribution
      7. Financing
      8. Risk taking
   3. Structure and Organisation
      1. Types
         1. Direct
            1. Advantages: -Channel control, quicker response, lower costs -captures more value in the value chain -avoids channel conflict -direct contact with customer need
         2. Indirect
            1. Advantages: -Convenience; one-stop shopping, greater availability -middlemen may perform functions for the manufacturer
         3. Indirect Electronic Marketing Channels
         4. Hybrid
      2. Channel conflict
         1. Horizontal conflict
         2. Vertical conflict
            1. Disintermediation
   4. Factors affecting channel choice
      1. Environmental
      2. Consumer
      3. Product
      4. Company
   5. Distribution types
      1. Intensive distribution
      2. Exclusive distribution
      3. Selective distribution