1. PERFORMANCE
   1. Trendy clothes
   2. Affordable price
2. RELIABILITY
   1. Largest fashion retailer in the world
   2. Comfortable shopping experience
   3. Up-to-date and spacious store
3. DURABILITY
   1. Fast-fashion
4. CONFORMANCE
   1. Ability to adapt product offer to match customer desire
5. SERVICEABILITY
   1. Quick respond to consumer demand
   2. Exchange or reimbursement within 30days after purchased
6. FEATURES
   1. Elegant product assortment
7. AESTHETICS
   1. Well-designed garments
   2. High-fashion items
   3. "Fashion fressness"
8. PERCEIVED QUALITY
   1. Strong global brand image
   2. Good reputation