1. Concept
   1. Request
   2. Customer Pain
   3. Market Studies
   4. Legislation
   5. Competitors
   6. Product Concept Docs
2. Research
   1. Segment & Size
   2. Growth Potential
   3. Customer Needs
   4. Legal Issues
   5. Competition
3. Analysis
   1. Cost/Benefit
   2. Resources Required
   3. Capital Expenses
   4. Profitability/Margin
   5. Anticipated Sales
4. Develop
   1. Technical Specs
   2. Prototyping
   3. Trial Production
   4. Testing
   5. Test Market Selling
5. Launch
   1. Marketing Plan
   2. Sales Plan/Training
   3. Collateral Design
   4. Launch Date
6. PRODUCT DEVELOPMENT TIMELINE