Project
Name
"Handy Lunch Bag"
Team Name
Bugaboo
Team Members & Role
Sara Molnar
Marketing/Promotional manager/Public Relations Executive
Kanaka Divya Suresh
Project Team Leader /Web design and developer/Business Analyst
Elif Asli Gun
Project Co-ordinator/Basis Team Leader
Rie Gozu
Architect/designer /Requirement designer
Taegyum Kim
Technical support/ Quality Assurance/Tester
Elisa Haetinger
Project Survey Reporter/Researcher/ Inspector
Time Targets
Start date
04/17/2012
End date
06/12/2012
Overall Understanding of the Project
Deliverables
1. "Handy Lunch Bag" product
Price
150 - 220$/ per bag
color
10 different colors
Materials used
Solar panel
Leather
Battery
Zips
Holders
Pockets
Size
small
medium
large
Weight
(depending on the sizes)
Purpose
Power for heating & Cooling
Charge most devices needing 5V
Cellphones
MP3 Players
Camera
Recycle, save the economy, eco-friendly
Target Audiences
Travellers
students
Hikers
Business people
Families
2. Website
Website Name
www.bugaboobag.com
Pages/links(5 pages)
"Home" page
Mission
Vision
Catalog of bag options
Shopping cart
New promotions
"Technology" page
Product
Services
Partners
"Events" page
Pressroom
Newsroom
"Careers" page
"Contact Us" page
Facebook ID
Twitter ID
Oversees Market Contacts
Navigation site
Blog & Frequenty Asked Questions
Other Requirements/Features
BBB Certificate
ID Theft software
Antivirus software
Dreamweaver
Photoshop
Hits - 5K/hr
3. Trade study/Survey
Places/Cities
New York
deserted regions
for camping
hikers
bicylist
California
Documents/Files/Feedback Forms
Sub-projects
Process
Marketing/promotions/Advertising/sales
Finance Control
Human Resources
Material/ Warehouse Management
Franchising
Licensing & Patterning our product
Software tools
Dreamweaver , Photoshop ("for Website designing")
XMind ("for Mind map Presentation")
Powerpoint/Word Document/Excel
Skype/teamviewer
Communication
Face-to-face meeting
Documents/Files
Email
Facebook
Standardization
Ease of use
Target audience
?
cost estimation
Price of the Product (sales price)
150$/per bag
Capitation Budget of this Project
Subtopic 1
Travel charges on travel to major cities for surveying
Commision based sales representatives
Transportation
Airplanes
Ships
car
Public Relations
Customer help desk
24hour live chat (on company website)
post questions on "Contact us" page on www.bugaboobag.com
Stakeholders
Project sponser
Nazil Guner
Project Leader/Manager
Kanaka Divya Suresh
Project Coordinator
Elif Asli Gun
Technical Support
Taegyum Kim
Marketing/ Promotional manager
Sara Molnar
Requirement designer
Rie Gozu
Project Market Survey Reporter
Elisa Haetinger
Competitor "zenith" Team
Customer
Summary