1. Data Hygiene
2. Lead Scoring
3. Opp Pripeline Program
4. Customer Success Prog
5. Lead Status Program
6. Score > MQL Threshold
   1. Lead Nurture
      1. Content: Product VP
      2. Outcome: Product Selection
      3. Goal: Behavior indicates ready for sales
7. Set Stage = MQL
   1. Create Lead in Salesfroce
      1. Lead/Contact Assignment
         1. Sales Outreach & Follow Up
8. Set Stage = Lead
9. Lead Scoring Program
10. Score > 30% MQL Threshold
    1. Subscriber Nurture
       1. Content: Brand + Edu Solutions
       2. Outcome: Product Interest
       3. Goal: Behavior indicates interest in a product