1. Power
   1. Satisfaction
      1. faulty
         1. refund
         2. replace
         3. repair
   2. Sue
      1. small claims
         1. < $5k
2. Consumer Orgs
   1. what
      1. advocates
      2. profit
      3. non-prof
      4. informants
   2. who
      1. Unions
      2. Leagues
      3. Radio and TV
3. Government Orgs
   1. Federal
      1. FTC
      2. USDA
      3. FDA
   2. State
      1. Public utilties
         1. legal monopolies
4. Business Community
   1. Customer Service
   2. BBB
   3. Advertising
   4. Magazines