1. Target Market
   1. Problems People Have
      1. Developing Innovation Skills
         1. inner growth, career growth, adult learning
         2. those looking for better results in thier work
         3. people who are stuck in a rut
         4. every manager who says I am not creative
         5. professionals who want to think better
         6. people who value innovation but are not sure how to tap it
      2. Bringing your Innovative self to work
         1. right brained/creative people trapped in a suit
         2. people who feel "creative" and want to connect that to their work
         3. professionals whose spirit has been crushed by 6 sigma
      3. managing and fostering creative skills
         1. people with organizational/team problems
         2. Business leaders with P/L responsibility for creating new business
   2. Roles
      1. Individual contributors
         1. business professionals
         2. business process analysts
      2. Managers
         1. Facilitators
         2. professionals working with small teams
         3. program managers
         4. managers, supervisors, directors
         5. middle managers
         6. team leaders
      3. Leaders
         1. Successful leaders - Vera Katz
         2. HR Leaders
         3. Business Leaders
         4. Senior Leaders
         5. Business Managers - CFO's CEO's
   3. Characteristics
      1. in jobs for 2-10 years
      2. $100 K annual salary
      3. people with some money to spend on the course
      4. mid level of org
      5. NW Region
   4. Where they might be found
      1. Small Business
         1. entrepreneurs
         2. farms/farmers
         3. professional services
            1. Doctors
            2. Lawyers
            3. Architects
      2. Orgs
         1. Faculty and Student leaders
         2. Customer Service Supervisors
         3. OD people
         4. HR
         5. Marketing and branding
         6. vertical sectors
            1. healthcare
            2. apparel
            3. hospitality
            4. IT
            5. Farms
            6. Military
      3. Other educational programs
         1. MBA students
         2. Graduates of Leadership programs- ALF, Chaher (sp?)
         3. Feeder programs like OEMBA, MIM, PDC certificates
2. Results we are providing
   1. Business results
      1. productive teams
      2. economic vibrancy
      3. sustainable business
   2. New results
      1. novel solutions that work
      2. leverage diverstiy for results
      3. faster time to best ideas
      4. creative use of technologies
      5. What results/outcomes are you not getting by overlooking creativity
   3. Competencies
      1. problem solving skills
      2. you can think differently
      3. better communication
      4. curiousity
      5. comfort with and ability to live with ambiguity
3. Delivery Format
   1. Time slots/duration
      1. Full mix - web 2.0 (webinars), online, workshops, 2 day, 1/2 day and 4 weeks
      2. designed so you can repeat and get continuous value
      3. Blended format
         1. Hybrid delivery- primarily face to face
         2. 1/3 classroom, 2/3 online with electronic mp4 files for mobile
      4. classroom
         1. 6-8 classes duration over a year
            1. time to implement maybe a local internship
            2. something for alumni
         2. weekend/overnight retreat to start
         3. eves short courses, 12-16 hours
         4. series of 1 day seminars
         5. 10 week series, 2 hours per week, student projects
         6. some Friday evening and Saturday intensives
         7. small group seminars
         8. one, two, or three day intensive program as orientation to start
         9. quarter long series of eveining classes
         10. short courses of 2-3 hours with some day long focus periods
         11. in house program delivered at a client workplace 1x a month for xx months
   2. Location ideas
      1. creative spaces
         1. Kennedy school
         2. Marshall home
         3. creativity lab
         4. Umpqua innovation room
      2. forestry center
      3. zoo
      4. Benson
      5. Nike J
4. Name
   1. Innovation
      1. Innovation at Work
      2. Mastering innovation
      3. Strategies for innovation
      4. Management strategies for innovation
      5. Business innovation
      6. Sustaining strategies for innovation
      7. Innovative business strategies
      8. Innovation for business results
      9. Innovation for results
   2. Creativity
      1. Certificate in creativity management
      2. Business mind, brilliant mind: Creative breakthroughs for outstanding organizations
      3. Breakthroughs in creative thinking for outstanding organizations
      4. Applied Creativity
      5. Being creative in a business-structured world
      6. Business creativity for better results
      7. Bottom line creativity
      8. Creativity in business
      9. Putting creativity to work
   3. Leadership
      1. Leadership in a changing economy
      2. Leading through innovation
      3. Creating a new status quo
      4. Delivering results through collaborative ideas
      5. Ideas in action
      6. Strategic Management
      7. Creative or innovative leadership
   4. Ideas
      1. Even nurds can be creative
5. Content
   1. Tools
      1. range of visual methods
      2. frames to view how to approach innovation
      3. Tools for capturing ideas of other people
      4. Building tools to gain customer or employee ideas
         1. could be references to existing tools
      5. Methods/ways for evaluating ideas
      6. tools for how to put info gathered into priority areas and implementable programs
      7. Relevance of the body to leadership, communication and action
      8. How conflict collaboration and creativity work together
      9. Using the arts for corporate types in board rooms
      10. applying art in business
      11. Tools for change
          1. application
          2. no theory
      12. scenario planning
      13. curiosity
   2. Teaching Methods
      1. Case study
         1. case studies of successful efforts and nonsuccessful
         2. dialogue about why innovation occurs or doesn't
         3. Bring live cases to the class to use the tools and process
         4. always bring in ideas/examples from different cultures
         5. bring live cases to the class to sue the tools and process
         6. stories of innovation
         7. community of practive scenarios
         8. case studies - proctor and gample, google
      2. Projects
         1. final projects
         2. project focus
         3. drawing application material from student work environment
         4. research review and bibliography
         5. student project: application of creativity principles to a specific work problem
      3. Guests
         1. occasional guest lecturer
         2. teachers of couses bring in guest presenters
         3. each participant invited to bring a guest to one session of each course they take
         4. full guest program, more diversity more potential participants
         5. International experts for major guest lectures
      4. Method types
         1. encourage experimentation
         2. Storyteling
            1. transform facts and ideas into images
            2. touch the heart and soul of listeners
            3. reading, lectures, improvisation and discussion
            4. performances, drams and improv theatre excercies
            5. critiques and review
         3. built in reflection zones to digest content & experience
         4. teach around the learning styles and multiple intelligence
         5. interactive tools for personal reflection that demonstrate how our minds close to ideas (territory guarding etc)
         6. IDEO
         7. mentor/coaching arrangements
         8. instructor guided
         9. student guided
         10. team teaching
      5. Learning community
         1. full group community sharing/gatherings every quarter facilitated with food
         2. make sure people feel like they are part of a larger whole supportive community
         3. create a longer term community of learning (beyond the certificate)
   3. Group Process
      1. Methods & Types
         1. Faciltiation basics
         2. hearing everyone's ideas
         3. dialogue
         4. creative process
         5. principles of creativity
         6. Medicii effect and intersections
         7. how group proccess works
         8. critical factors
            1. understanding the context
            2. preparation
            3. learning options
            4. using the right brain/ nonconscious brain
         9. encouraging creativity when problem solving
         10. critique process
         11. personal empowerment
         12. The Innovative Judgement of Balance
      2. Org climate
         1. working with stakeholders to get innovation realized (executed)
         2. creating/transitioning organizational culture
         3. what makes a creative climate
         4. the holistic human at work
         5. how to create an environment that encourages creativity
         6. Define creativity & innovation in business together with participants
         7. How to kill innovation & creativity
         8. connecting from business to creativity- "why"
         9. Role of stories in shaping community and org life
         10. Stories ability to communicate vision and values
      3. team development
         1. Shell building on can't we all just get along
            1. recognizing differences
            2. tapping into them to devleop synergy
         2. issues of power in organization
            1. leadership vs management
         3. the importance of team building and team formation
            1. why
            2. how
         4. the maketing and engineering team of product inovation
         5. creativity on teams: getting the best results out of collaboration
         6. identifying your style in an innovation team
   4. Theory-Research Based & Random
      1. small "l" leadership
      2. Styles
         1. learning styles
         2. teaching styles
         3. multiple intelligences
         4. conflict styles
      3. Role of imagination in creativity
      4. Physcal, emotional social learning intelligences belong rather than edgy
      5. disruptive innovation
      6. learning again how to play
         1. experiment
         2. try
         3. be random
      7. neuroscience of leadership
      8. whole new mind
      9. business in a crisis economy
      10. neuroscience of creativity and its relevance to business
      11. leading change/upending the status quo for better results
      12. dealing with leadership who doesn't support or understand the value of creativity & innovation
      13. models
          1. models help
          2. non-models help
          3. mixing the two modes
   5. Cultural, Multicultural, Intercultural
      1. Think Global
         1. working with remote teams
         2. when to outsource
         3. what does success look like?
      2. cultural conflict styles
         1. working cretively with diversity
      3. intercultural communication theories & practice
      4. Interculutral dynamics and creative process
      5. Multicultural innovation
         1. innovating in a multi-geographic team