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Behavioral Theories
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What Is Behaviorism? - 1950s
- Learning/Acquiring Behaviour through CONDITIONING
- Learning ==> interaction with environment
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Major Thinkers
- Ivan Pavlov
- B. F. Skinner
- Edward Thorndike
- John B. Watson
- Clark Hull
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two major types of conditioning
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1 Classical conditioning
- Stimulus / Response
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Ivan Pavlov
- 1. UC-S --> UC-R
- 2. C-S -->C-R
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Principles of Classical Conditioning
- 1. Acquisition
- initial stage of learning when a response is first established and gradually strengthened
- 2. Extinction
- when the occurrences of a conditioned response decrease or disappear
- 3. Sponteneous Recovery
- reappearance of the conditioned response after a rest period or period of lessened response
- 4. Stimulus Generalization
- tendency for the conditioned stimulus to evoke similar responses after the response has been conditioned
- 5. Discrimination
- ability to differentiate between a conditioned stimulus and other stimuli that have not been paired with an unconditioned stimulus
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2 Operant conditioning
- Rewards / Punishments
- B.F. Skinner
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Components of Operant Conditioning
- Reinforcement
- any event that strengthens or increases the behavior
- two kinds of reinforcers
- Positive reinforcers
- favorable events or outcomes that are presented after the behavior
- response is strengthened by the addition of something
- reward
- Negative reinforcers
- removal of an unfavorable events or outcomes after the display of a behavior
- response is strengthened by the removal of something
- unpleasant
- Punishment
- presentation of an adverse event or outcome that causes a decrease in the behavio
- two kinds of punishment
- Positive punishment
- application, involves the presentation of an unfavorable event or outcome in order to weaken the response
- Negative punishment
- removal, occurs when an favorable event or outcome is removed
- schedules of reinforcement
- a rule stating which instances of a behavior will be reinforced
- 1. Continuous Reinforcement
- desired behavior is reinforced every single time it occurs
- 2. Partial Reinforcement
- response is reinforced only part of the time
- 1. Fixed-ratio schedules
- response is reinforced only after a specified number of responses
- 2. Variable-ratio schedules
- esponse is reinforced after an unpredictable number of responses
- 3. Fixed-interval schedules
- first response is rewarded only after a specified amount of time has elapsed
- 4. Variable-interval schedules
- response is rewarded after an unpredictable amount of time has passed
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Cognitive Theories
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internal mental states
- motivation
- problem solving
- decision-making
- thinking
- attention
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What Is Cognitive Psychology? 1950s -1970s
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tudies mental processes including how people think, perceive, remember and learn
- neuroscience
- linguistics
- philosophy
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core focus of cognitive psychology
- how people acquire, process and store information
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Important People
- Gustav Fechner
- Wilhelm Wundt
- Edward B. Titchener
- Hermann Ebbinghaus
- William James
- Wolfgang Kohler
- Edward Tolman
- Jean Piaget
- Noam Chomsky
- David Rumelhart
- James McClelland
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Major Topics
- Perception
- Language
- Attention
- Memory
- Problem-Solving
- Decision-Making and Judgment
- Intelligence
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Jean Will Fritz Piaget ( 9 Aug 1896 - 16 Sep1980)
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Schema Theory
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1. Schemas
- What is Schema?
- mental and physical actions involved in understanding and knowing
- categories of knowledge
- help us to interpret and understand the world
- process of obtaining that knowledge
- experiences
- new information is used to modify, add to, or change previously existing schemas
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2. Assimilation
- new information into our previously existing schema's
- subjective
- we tend to modify experience or information somewhat to fit in with our preexisting beliefs
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3. Accommodation
- adaptation
- changing or altering our existing schemas in light of new information
- New schemas may also be developed
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4. Equilibration
- balance between assimilation and accommodation
- balance between applying previous knowledge (assimilation) and changing behavior to account for new knowledge (accommodation)
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Stages of Cognitive Development
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1. The Sensorimotor Stage (0-2)
- sensory perceptions + motor activities
- looking, sucking, grasping, and listening, to learn more about the environment
- Object Permanence
- child's understanding that objects continue to exist even though they cannot be seen or heard
- Substages of the Sensorimotor Stage
- 1. Reflexes (0-1 month)
- child understands the environment by sucking and looking
- 2. Primary Circular Reactions (1-4 months)
- coordinating sensation and new schemas
- 3. Secondary Circular Reactions (4-8 months)
- intentionally repeat an action
- 4. Coordination of Reactions (8-12 months)
- showing clear intentional actions
- 5. Tertiary Circular Reactions (12-18 months)
- period of trial-and-error
- 6. Early Representational Thought (18-24 months)
- symbols to represent events or objects
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2. The Preoperational Stage (2-6)
- 1. Language development
- not yet understand concrete logic
- cannot mentally manipulate information
- unable to take the point of view of other people
- 2. Egocentrism
- three-dimensional display of a mountain scene
- unable to take on another person's perspective
- 3. Conservation
- different shaped cup
- number, length, mass, weight, volume, and quantity
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3. The Concrete Operational Stage (7 -11)
- better understanding of mental operations
- thinking logically
- concrete events
- difficulty understanding abstract or hypothetical concepts
- 1. Logic
- fairly good at the use of inductive logic
- from a specific experience to a general principle
- difficulty using deductive logic
- 2. Reversibility
- understanding of reversibility, or awareness
- able to reverse the order of relationships between mental categories
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4. The Formal Operational Stage (12 --->)
- ability to think about abstract concepts
- Skills
- logical thought
- deductive reasoning
- systematic planning
- 1. Logic
- thinking about possible outcomes and consequences of actions
- 2. Problem-Solving
- trial-and-error to solve problems
- ability to systematically solve a problem in a logical and methodical way
- able to quickly plan an organized approach to solving a problem
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Theories of Intelligence
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general ability
- aptitudes, skills and talents
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Charles Spearman (1863-1945) - General Intelligence
- existence of a general intelligence 1904
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known as g factor
- responsible for overall performance on mental ability tests
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Primary Mental Abilities
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Louis L. Thurstone - (1887-1955)
- focused on seven different "primary mental abilities."
- 1. Verbal comprehension
- 2. Reasoning
- 3. Perceptual speed
- 4. Numerical ability
- 5. Word fluency
- 6. Associative memory
- 7. Spatial visualization
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Multiple Intelligences
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Howard Gardner
- eight distinct intelligences
- 1. Visual-spatial Intelligence
- good with directions as well as maps, charts, videos and pictures
- 2. Verbal-linguistic Intelligence
- Words, Language and Writing
- 3. Bodily-kinesthetic Intelligence
- Physical Movement, Motor Control
- 4. Logical-mathematical Intelligence
- Analyzing Problems and Mathematical Operations
- 5. Interpersonal Intelligence
- Understanding and Relating to Other People
- 6. Musical Intelligence
- Rhythm and Music
- 7. Intra personal Intelligence
- Introspection and Self-Reflection
- 8. Naturalistic Intelligence
- Finding Patters and Relationships to Nature
- 1983 book Frames of Mind: The Theory of Multiple Intelligences
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Triarchic Theory of Intelligence
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Robert Sternberg
- "mental activity directed toward purposive adaptation to, selection and shaping of, real-world environments relevant to one’s life."
- 'successful intelligence,' -- three different factors
- 1. Analytical intelligence
- problem-solving abilities
- 2. Creative intelligence
- ability to deal with new situations using past experiences and current skills
- 3. Practical intelligence
- ability to adapt to a changing environment
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What Is a Genius IQ Score?
- Alfred Binet
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Gestalt psychology
- founded by German thinkers Max Wertheimer, Wolfgang Kohler and Kurt Koffka
- focused on how people interpret the world
- formed partially as a response to the structuralism of Wilhelm Wundt
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phi phenomenon.
- illusion of motion
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What Is Attention?
- how we actively process specific information
- William James
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Memory
- the processes that are used to acquire, store, retain and later retrieve information
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three major processes
- 1. encoding
- 2. storage
- 3. retrieval
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The Stage Model of Memory
- proposed in 1968 by Atkinson and Shiffrin
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three separate stages of memory
- 1. sensory memory
- sensory information from the environment is stored for a very brief period of time
- a half-second for visual information
- 3 or 4 seconds for auditory information
- 2. short-term memory
- active memory kept for 20 to 30 seconds
- 3. long-term memory
- continuing storage of information
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Forgetting
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Elizabeth Loftus
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four major reasons
- 1. retrieval failure
- decay theory
- fade and disappear
- 2. interference
- two basic types of interference
- 1. Proactive interference
- 2. Retroactive interference
- 3. failure to store
- Encoding failures
- 4. motivated forgetting
- conscious form of forgetting, and repression
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Left Brain vs Right Brain
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The Right Brain
- Recognizing faces
- Expressing emotions
- Music
- Reading emotions
- Color
- Images
- Intuition
- Creativity
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The Left Brain
- Language
- Logic
- Critical thinking
- Numbers
- Reasoning
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What Are the Gestalt Laws of Perceptual Organization?
- law of similarity
- Law of Pragnanz
- Law of Proximity
- Law of Continuity
- Law of Closure
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Developmental Theories
- human growth, development, and learning
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What is Psychosexual Development?
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Sigmund Freud
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personality
- pleasure-seeking energies of the id
- libido
- psychosexual energy
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psychosexual stages
- 1. The Oral Stage (0-1 year)
- mouth
- sucking
- pleasure from oral stimulation
- Oral fixation -->drinking, eating, smoking or nail biting
- 2. The Anal Stage (1 -3 yrs)
- Bowel and Bladder Control
- toilet training
- sense of accomplishment and independence
- stringent, orderly, rigid and obsessive
- 3. The Phallic Stage (3 -6 yrs)
- Genitals
- begin to discover the differences between males and females
- The Oedipus complex
- Electra complex
- 4. Latent Period (6 - puberty)
- Sexual Feelings Are Inactive
- Ego
- Super-ego
- 5. The Genital Stage (puberty - death
- Maturing Sexual Interests
- Piaget's Theory of Cognitive Development
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Kohlberg's Theory of Moral Development
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six stages
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Level 1. Preconventional Morality
- Stage 1 - Obedience and Punishment
- rules as fixed and absolute
- Obeying the rules
- to avoid punishment
- Stage 2 - Individualism and Exchange
- individual points of view and judge actions
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Level 2. Conventional Morality
- Stage 3 - Interpersonal Relationships
- "good boy-good girl" orientation
- focused on living up to social expectations and roles
- Stage 4 - Maintaining Social Order
- people begin to consider society as a whole when making judgments
- doing one’s duty and respecting authority
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Level 3. Postconventional Morality
- Stage 5 - Social Contract and Individual Rights
- account for the differing values, opinions and beliefs of other people
- Stage 6 - Universal Principles
- universal ethical principles and abstract reasoning
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Bandura's Social Learning Theory
- Albert Bandura
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1. People can learn through observation.
- Observational Learning
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2. Mental states are important to learning.
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Intrinsic Reinforcement
- pride, satisfaction, and a sense of accomplishment
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3. Learning does not necessarily lead to a change in behavior
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The Modeling Process
- 1. Attention
- paying attention
- 2. Retention
- store information
- 3. Reproduction
- practice
- 4. Motivation
- learning to be successful,
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Attachment Theory
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The Components of Attachment
- Safe Haven
- Secure Base
- Proximity Maintenance
- Separation Distress
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Characteristics of Attachment
- Characteristics of Secure Attachment
- Characteristics of Ambivalent Attachment
- Characteristics of Avoidant Attachment
- Problems with Attachment
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The Four Styles of Parenting
- 1. Authoritarian Parenting
- 2. Authoritative Parenting
- 3. Permissive Parenting
- 4. Uninvolved Parenting
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Humanist Theories 1950s
- focused on each individual's potential and stressed the importance of growth and self-actualization
- 1962, Abraham Maslow published Toward a Psychology of Being
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Major Thinkers
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Abraham Maslow
- 1943 paper "A Theory of Human Motivation"1 and his subsequent book, Motivation and Personalit
- Carl Rogers
- Rollo May
- Erich Fromm
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The Five Levels of Maslow's Hierarchy of Needs
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1. Physiological Needs
- water, air, food and sleep
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2. Security Needs
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safety for survival
- steady employment, health insurance, safe neighborhoods and shelter
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3. Social Needs
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Relationships
- friendships, romantic attachments and families
- ocial, community or religious groups
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4. Esteem Needs
- self-esteem, personal worth, social recognition and accomplishment
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5. Self-actualizing Needs
- self-aware
- self-fulfillment
- 1. Acceptance and Realism
- 2. Problem-centering
- 3. Spontaneity
- 4. Autonomy and Solitude
- 5. Continued Freshness of Appreciation
- 6. Peak Experiences
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Types of Needs
- 1. Deficiency needs
- 2. Growth needs
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What Is Self-Efficacy?
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Albert Bandura’s social cognitive theory
- the role of observational learning, social experience, and reciprocal determinism in the development of personality
- seminal 1977 paper, "Self-Efficacy: Toward a Unifying Theory of Behavioral Change
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a person’s attitudes, abilities, and cognitive skills comprise
- self-system
- belief in one’s capabilities
- The Role of Self-Efficacy
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four major Sources of Self-Efficacy
- 1. Mastery Experiences
- 2. Social Modeling
- 3. Social Persuasion
- 4. Psychological Responses
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Personality Theories
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What Is Personality?
- characteristic patterns of thoughts, feelings and behaviors
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characteristics of personality
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1. Consistency
- recognizable order and regularity to behaviors
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2.Psychological and physiological
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psychological construct
- influenced by biological processes and needs
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3. It impacts behaviors and actions
- causes us to act in certain ways
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4. Multiple expressions
- displayed in more than just behavior
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Type theories
- Trait theories
- Psychodynamic theories
- Behavioral theories
- Humanist theories
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Trait Theory of Personality
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Gordon Allport’s Trait Theory
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traits into three levels
- 1. Cardinal Traits
- 2. Central Traits
- 3. Secondary Traits
- Raymond Cattell’s Sixteen Personality Factor Questionnaire
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Eysenck’s Three Dimensions of Personality
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1. Introversion/Extraversion
- directing attention on inner experiences
- quiet and reserved
- focusing attention outward on other people and the environment
- sociable and outgoing
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2. Neuroticism/Emotional Stability
- upset or emotional
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3. Psychoticism
- mental illness
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The Five-Factor (Big Five) Theory of Personality
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1. Extraversion
- excitability, sociability, talkativeness, assertiveness and high amounts of emotional expressiveness
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2. Agreeableness
- trust, altruism, kindness, affection, and other prosocial behaviors
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3. Conscientiousness
- high levels of thoughtfulness, with good impulse control and goal-directed behaviors
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4. Neuroticism
- emotional instability, anxiety, moodiness, irritability, and sadness
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5. Openness
- imagination and insight
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Henry Murray and Psychogenic Needs (1893-1988)
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two types
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1. Primary Needs
- biological demands
- oxygen, food, and water
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2. Secondary Needs
- generally psychological
- nurturing, independence, and achievement
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List of Psychogenic Needs
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1. Ambition Needs
- Achievement
- Success, accomplishment, and overcoming obstacles.
- Exhibition
- Shocking or thrilling other people.
- Recognition
- Displaying achievements and gaining social status.
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2. Materialistic Needs
- Acquisition
- Obtaining things.
- Construction
- Creating things
- Order
- Making things neat and organized.
- Retention
- Keeping things.
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3. Power Needs
- Abasement
- Confessing and apologizing.
- Autonomy
- Independence and resistance.
- Aggression
- Attacking or ridiculing others.
- Blame Avoidance
- Following the rules and avoiding blame.
- Deference
- Obeying and cooperating with others.
- Dominance
- Controlling others.
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4. Affection Needs
- Affiliation
- Spending time with other people.
- Nurturance
- Taking care of another person.
- Play
- Having fun with others.
- Rejection
- Rejecting other people.
- Succorance
- Being helped or protected by other
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5. Information Needs
- Cognizance
- Seeking knowledge and asking questions
- Exposition
- Education others
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Karen Horney's List of Neurotic Needs
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10 neurotic needs
- 1. The Neurotic Need for Affection and Approval
- 2. The Neurotic Need for a Partner Who Will Take Over One’s Life
- 3. The Neurotic Need to Restrict One’s Life Within Narrow Borders
- 4. The Neurotic Need for Power
- 5. The Neurotic Need to Exploit Others
- 6. The Neurotic Need for Prestige
- 7. The Neurotic Need for Personal Admiration
- 8. The Neurotic Need for Personal Achievement
- 9. The Neurotic Need for Self-Sufficiency and Independence
- 10. The Neurotic Need for Perfection and Unassailability
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Defense Mechanisms
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Sigmund Freud's topographical model of personality
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id
- wants, needs and impulses
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ego
- reality
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superego
- idealistic and moral manner
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anxiety
- three types of anxiety
- 1. Neurotic anxiety
- unconscious worry
- 2. Reality anxiety
- fear of real-world events
- 3. Moral anxiety
- fear of violating our own moral principles
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10 Types of Defense Mechanisms by Anna Freud
- 1. Denial
- 2. Repression
- 3. Suppression
- 4. Displacement
- 5. Sublimation
- 6. Projection
- 7. Intellectualization
- 8. Rationalization
- 9.Regression
- 10. Reaction Formation
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Other Defense Mechanisms
- Acting out
- Affiliation
- Aim inhibition
- Altruism
- Avoidance
- Compensation
- Humor
- Passive-aggression
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Jung's Archetypes
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four major archetypes
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1. The Self
- unification of the unconsciousness and consciousness of an individual
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2. The Shadow
- sex and life instincts
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3. The Anima or Animus
- anima is a feminine image in the male psyche
- animus is a male image in the female psyche
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4. The Persona
- mask
- may appear in dreams and take a number of different forms
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Other Archetypes
- father
- Authority figure; stern; powerful.
- mother
- Nurturing; comforting
- child
- Longing for innocence; rebirth; salvation.
- wise old man
- Guidance; knowledge; wisdom.
- hero
- Champion; defender; rescuer.
- maiden
- Innocence; desire; purity.
- trickster
- Deceiver; liar; trouble-maker.
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Social Psychology Theories
- The Bystander Effect
- The Asch Conformity Experiments
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The Milgram Obedience Experiment
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Leadership Theories - 8 Major Leadership Theories
- 1. "Great Man" Theories:
- 2. Trait Theories:
- 3. Contingency Theories:
- 4. Situational Theories:
- 5. Behavioral Theories:
- 6. Participative Theories:
- 7. Management Theories:
- 8. Relationship Theories:
- Theories of Love