1. #BerlinDiaries is available on Amazon, both in print and Kindle
2. A detailed document describing the marketing concept and a sample chapter (on the publishing process) is available on Linkedin
3. further information: http://www.linkedin.com/in/robertolofaro
4. Why
5. What
6. When
7. How
8. Where: Amazon
   1. Location, location, location
   2. Initial startup costs can be nil
   3. Full IPR control
   4. International visibility made easy
   5. Simple yet comprehensive market analysis
   6. Extreme pricing flexibility
   7. Campaign-enabled out of the box
   8. Quick content update cycle
   9. Scalability in services
   10. Last but not least, a summary