- #BerlinDiaries is available on Amazon, both in print and Kindle
- A detailed document describing the marketing concept and a sample chapter (on the publishing process) is available on Linkedin
- further information: http://www.linkedin.com/in/robertolofaro
- Why
- What
- When
- How
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Where: Amazon
- Location, location, location
- Initial startup costs can be nil
- Full IPR control
- International visibility made easy
- Simple yet comprehensive market analysis
- Extreme pricing flexibility
- Campaign-enabled out of the box
- Quick content update cycle
- Scalability in services
- Last but not least, a summary