1. FEAR
2. Click to add more
3. Who is listening?
   1. Can't make them listen p 47
4. Notes
   1. 1. Invite users to ...
      1. a. change the product
      2. b. make it better
      3. c. make it what they want
      4. d. change themselves to meet the product p.32
   2. 2. Break up the market and find target groups
   3. 3. Ideavirus p. 38, p.15
      1. People will be likely to talk about ideas friends want to hear p. 15
      2. Social Media Presence
         1. Good Website that Leads to
         2. Build Opportunities to talk about it
            1. Blogging
            2. Facebook
            3. Twitter
            4. Youtube
5. GRUOPS p. 22
   1. CORE
      1. Innovators
      2. Sneezers
         1. They sell the product
         2. Spread the Value of the Product
      3. WARNING
         1. Do Anything for this group
         2. They are your biggest Fans
         3. Don't lose this group
         4. They will do anything for you
         5. Raving Fans
      4. Early Adopters
   2. Majority
      1. Talk about and use the product
      2. Biggest group of Buyers
      3. Bought Product form Core
   3. Laggards
      1. The Scared
         1. What's happening?
         2. I am comfortable
         3. This is too new, I don't understand
      2. The Critics
         1. "Why Change"
         2. "We Don't Need This"
      3. The Disenfranchised
         1. Don't like Women Pastor
         2. Like "Mike"
         3. Feeling Lost
6. Cases in Book