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What is focus group interview
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a qualitative research method
- gather insights and opinions from a small group of individuals
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bringing together a selected group
- share common characteristics or experiences
- asking open-ended questions
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encouraging participants to express their thoughts and opinions
- provide a deeper understanding of participants' perspectives
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Focus group interview vs. One-to-one semi-structured interview
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a small group of participants (typically 6-10 people)
- one-to-one semi-structured interview
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allow for interactions among participants
- focus solely on the individual participant's thoughts
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broader range of opinions and insights as multiple participants contribute to the discussion.
- allow for a deeper exploration of an individual's experiences, as the interviewer can ask follow-up questions and probe specific areas of interest.
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participants can be influenced by each other's opinions or conform to social norms within the group
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individual participant's responses are not influenced by other participants
- independent perspective
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coordinating the schedules of multiple participants
- scheduled individually, allowing for greater flexibility.
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Sampling for focus group interview
- Purposive (Strategic) sampling
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Illustration (Reichstadt et al. 2007)
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Strategy of reaching out:
- ● Posting flyers at various target facilities
- ● Obtaining recommendations from facility staff and participants (=> snowball)
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sample should not be too small
- difficult to develop a
convincing explanation
- hard for one to
make meaningful comparisons
between groups
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sample should not be too large
- makes it hard to generaterich data for understandingmeanings
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but
- , overrecruitment of participants may be
required
- participants’ ‘no-show’
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people reached total : aged 60-99
- 3 and 4 focus groups respectively from
each of the 2 continuing-care retirement
communities
- > 2 focus groups from 1 community
continuing education programme
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Data collection from more focus group
interviews can be stopped when:
- Comments and patterns of responses
begin to repeat
- they can generate an
approximate explanation about the
concerned social phenomenon
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Large groups (>8) are not favoured
- harder to respond to viewpoints
raised by different individuals
- higher tendency for one
person to dominate the discussion,
- fewer opportunities of
disagreements and lower diversity
of viewpoints
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whether group dynamics maydiscourage some from voicing dissenting views
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Strategic grouping
- ● Non-Chinese students
- ● Local Chinese students
- ● Mainland Chinese students
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principles adopted
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Starting points
- icebreaking and rapport-building
- Questions should be sensitive
- broader societal context
- ● Emphasis on inviting participants’ sharing
of perspectives
- ● Room for disagreements, debates, or
sharing of new/unexpected insights
- explore participants' attitudes, beliefs, perceptions, and experiences