1. What happen last year
   1. went bonkers. U.S. sales surged 93% on July 15
   2. European sales jumped 53%.
2. How about this year
   1. On July 12
   2. it's touting as the "biggest Amazon event ever."
   3. online retailer will offer Prime members new deals as often as every five minutes
   4. the sale will include more than 100,000 deals spanning "nearly all departments and categories," from televisions to vitamins.
   5. beginning at midnight Pacific Standard Time (PST)
3. Which countries will Prime Day be happening in
   1. Prime Day is running in every country where Amazon operates. Sorry, Australia :(
4. Can anybody take part in Prime Day
   1. You need to be an Amazon Prime member.
   2. If you aren't currently a member of Amazon Prime you can take advantage of the 30-day free trial
      1. you can then cancel if you don't want to continue as a Prime member.
      2. $99 per year in the US
      3. £79 per year in the UK
5. Are there any special deals for students
   1. offers a six-month free trial of Prime
      1. all the services bar ebook lending
      2. 50% off Prime membership
6. What Amazon Prime Day deals can I expect
   1. Amazon says it'll heavily discount more than 100,000 things
   2. you'll see US deals such as a 32-inch TV and Fire TV Stick for $119.99
   3. Prime Music is running a promotion to win "unforgettable experiences" with artists including Blink 182, Flo Rida, The Lumineers and others.