1. OBJECTIVES
    1. 1. Engage: with our audience on a personal level 2. Relate: Let it be known that we are regular people with regular thoughts and feelings 3. Connect: Share interesting stories and topics and report what we’re doing. Create AWARENESS with a BEHIND THE SCENES look!
  2. GOALS
    1. Ning: 1. Become members 2. Get people to join 3. Add content 4. Get people to participate in discussions
    2. Stumble Upon: 1. Promote Ning 2. Post breaking news
    3. Digg: 1. Promote Ning 2. Post breaking news
    4. Delicious: 1. Promote Ning 2. Post breaking news
  3. AUDIENCE
    1. Everyone!
  4. PLAN OF ATTACK
    1. Ning: 1. Become members and become familiar with the site 2. Get people to join - invite friends, family and colleagues, promote on other sites 3. Add content – Community Projects discussions, blogs, news, photos, personalize 4. Get people to participate in discussions – promote on other sites (Facebook, Twitter, blogs, etc)
      1. Week 3: Create group and talk about how I created a group for people who love sculpture and who want to curate our exhibitions (only established artists from 19th, 20th, 21st centuries) on Ning. Link to other blogs/projects that talk about peoples' work and their environments using top Pepsi Refresh projects.
      2. Week 4: Create group and talk about how I created a group for people who are concerned with the environment and who want to tell us about the renewable materials we can use on Ning. Link to other blogs/projects that talk about peoples' work and their environments using top Pepsi Refresh projects.
      3. Week 5: Week 5: Create group and talk about how I created a group for people who love butterflies, who can tell us how we can grow the "Schaus Swallowtail" and the "Miami Blue,” who know about butterfly preservation practices, etc. on Ning. Link to other blogs/projects that talk about peoples' work and their environments using top Pepsi Refresh projects.
      4. Week 6: Create group and talk about how I created a group for people who are community programmers who can tell us how we can run our community programs (art classes, fitness classes, park tours, entertainment and rentals). Build relationships for future volunteer opportunities. Link to other blogs/projects that talk about peoples' work and their environments using top Pepsi Refresh projects.
      5. Week 7: Create group and talk about how I created a group for people who are social workers who can tell us how we can run our social programs (single mothers, homeless, troubled youth, drug addiction, illness). Link to other blogs/projects that talk about peoples' work and their environments using top Pepsi Refresh projects.
      6. Week 8: Create group and talk about how I created a group for people who are web designers who can help us to design a flash website with micro website components to create awareness of ADMSP. Link to other blogs/projects that talk about peoples' work and their environments using top Pepsi Refresh projects.
      7. Week 9: Create group and talk about how I created a group for people who are SEO experts who can help us with our SEO (tags, descriptions, content). Link to other blogs/projects that talk about peoples' work and their environments using top Pepsi Refresh projects.
    2. Stumble Upon: 1. Promote Ning (minimally) 2. Post breaking news – i.e. new website
    3. Digg: 1. Promote Ning (minimally) 2. Post breaking news – i.e. new website
    4. Delicious: 1. Promote Ning (minimally) 2. Post breaking news – i.e. new website