1. Target Market
   1. Geographics
      1. location
   2. Demographics
      1. age
      2. race
      3. gender
   3. Psychographics
      1. thinking
      2. lifestyles
      3. beliefs
2. market reseach
   1. Exploratory
      1. when
         1. know
            1. little
      2. how
         1. talk
   2. Descriptive
      1. when
         1. status
      2. how
         1. questionaires
         2. interviews
         3. observations
   3. Historical
      1. when
         1. predict
            1. potental
      2. how
         1. study
            1. past