1. Buy
   1. Assortment Planning
      1. Usage Patterns with GIS
         1. Level 1
            1. Find target customers based on demographic and lifestyle attributes
            2. Create trade areas and understand the population with in a trade area
            3. Enrich locations with population/lifestyle data
         2. Level 2
            1. Correlation between sales performance at the category level and store location characteristics.
            2. Competitive analysis and impact on category sales
            3. How did the competition affect our sales
         3. Level 3
            1. Modeling sales based on geographic attributes
      2. Key Vendors in the market
         1. JDA
         2. Oracle
         3. Island Pacific
   2. Purchasing
      1. Usage Patterns with GIS
         1. Level 1
            1. Visualize supplier locations
            2. Calculate shipping time and costs
      2. Key Vendors
   3. Product Design and Development
      1. Usage Patterns with GIS
         1. Mine social media for trends
         2. Visualize sales by location
            1. Identify areas where trends emerge based on early sales
      2. Key Vendors in the Market
         1. PTC
   4. Sourcing and Raw Materials
      1. Usage Patterns with GIS
         1. Level 1
            1. Visualize the source for raw materials
            2. Visualize factory locations and routes from source to manufacturing
         2. Level 2
            1. Routing from source to factory to port/FOB destination
            2. Live tracking of materials and product movement
            3. Forecast ETAs
            4. Model costs from specific locations
            5. Model costing application?
      2. Key Vendors in the Market
   5. Sales Planning
      1. Key Usage Patterns with GIS
         1. Level 1
            1. Visualize sales
            2. Temporal sales results to identify seasonal selling trends across the country
            3. Use the data to plan seasonal rollouts
            4. Sales trends by location- find geographic trends
            5. Comp store sales by location
            6. Sell through by location
         2. Level 2
            1. Model sales based on geographic characteristics
            2. Weather
            3. Trends
            4. Competition
      2. Key Vendors in the Market
         1. JDA Arthur Planning
         2. Oracle Retail
         3. SAP
2. Sell
   1. Pricing
      1. Key Usage Patterns with GIS
         1. Level 1
            1. Visualize pricing by item across a geography
            2. Where did I price high/low
            3. Location of competition relative to store locations
            4. What stores are in more competitive areas than others?
            5. Correlate pricing with proximity to stores
         2. Level 2
            1. Correlation of sales with pricing by location
            2. Probably not a realistic use case given the capabilities of category killers in teh market place
      2. Key Vendors in the Market
         1. IBM DemandTec
         2. Kimetrics
   2. Presentation (Store Space Management)
      1. Key usage Patterns with GIS
         1. Level 1
            1. Find target customers based on demographic and lifestyle attributes
            2. Create trade areas and understand the population with in a trade area
            3. Enrich locations with population/lifestyle data
         2. Level 2
            1. Indoor Mapping- Store hot spot analysis- where is my valuable space
            2. Subtopic 2
      2. Key Vendors in the Market
         1. JDA Space Planning
   3. Channel management
      1. Key Usage Patterns with GIS
      2. Key Vendors in the Market
   4. Promotion management
      1. Key Usage Patterns with GIS
         1. Level 1
            1. Sales/Promotion performance visualzation
            2. Where did the promotion work/not work
            3. Sales price visualization
            4. Ad patch visualzation
         2. Level 2
            1. Correlation between ad performance and promotional activity and geography
            2. Where did ads preform well? Are there geographic patterns that can be correlated to ad performance?
      2. Key Vendors in the Market
         1. IBM DemandTec
         2. Subtopic 2
3. Operations
   1. Store Operations
      1. Key Usage Patterns with GIS
         1. Level 1
            1. Location based activities
            2. Seasonal transitions
            3. Item Locate
            4. Daily Recovery
            5. Facility Maintenance tracking
            6. Compliance
            7. Price Changes
            8. Ad Prep- Signing anc pricing changes
            9. Asset Management
         2. Level 2
            1. Location Based Activities
            2. Recall Management
            3. Find recalled items
            4. Track compliance for returns
            5. Reverse Supply chain
      2. Key Vendors in the Market
   2. Asset Protection
      1. Key Usage Patterns with GIS
         1. Level 1
            1. Visualize store incidents
            2. Theft
            3. High Shrink rates by store- Identify patterns
         2. Level 2
            1. Incident patterns- Organized retail crime
      2. Key Vendors in the Market
   3. Real Estate Site Selection
      1. Key Usage Patterns with GIS
         1. Level 1
            1. Create market analysis for new stores
            2. Competition locations
            3. Customer Density from CRM
            4. Traffic patterns
            5. Potential Customers- demographic and lifestyle profiles
            6. Lease Management
            7. Evaluating lease renewals
            8. Subtopic 2
         2. Level 2
            1. Store Fleet optimization
            2. Model impact of store closings on total market performance
            3. Transfer sales to remaining stores
            4. Cost Savings
            5. Store Closing Criteria
            6. Field data gathering
            7. Collector to gather and record data from the field
      2. Key Vendors in the Market
         1. Buxton
         2. Trade Area Systems
         3. Site Zeus
         4. Altyrex
         5. DataStory
         6. SiteZeus
4. Move
   1. Inventory Planning
      1. Key Usage Patterns with GIS
         1. Level 1
            1. Visualize forecast demand my location- see patterns
            2. Visualise inventory in the supply chain
         2. Level 2
            1. Forcast and update real time leadtimes
            2. Preclear inventory through customs- scheduling and routing
      2. Key Vendors in the Market
   2. Fulfillment
      1. Key Usage Patterns with GIS
         1. Level 1
            1. Find inventory in the enterprise and route to a give location (Home, store etc)
         2. Level 2
      2. Key Vendors in the Market
   3. Home Delivery
      1. Key Usage Patterns
         1. Level 1
            1. Routing drivers
            2. Simple order prioritization (Store specific)
            3. Destination based order optimization
            4. Manage delivery windows
            5. Simple Asset Tracking - where are my trucks?
         2. Level 2
            1. Territory management
            2. Recommend delivery windows
            3. Manage field workforce
            4. Enterprise order prioritization - Managed fulfillment locations
            5. Advanced asset tracking- updated and forecasted delivery windows
      2. Key Vendors in the Market
         1. GeoDecisions
   4. Replenishment
      1. Key Usage Patterns with GIS
         1. Level 1
            1. Calculate most efficient shipping methodology
            2. Cost
            3. Time
         2. Level 2
      2. Key Vendors in the Market
   5. Supply chain management
      1. Key Usage Patterns with GIS
         1. Level 1
            1. Manage and forecast supply chain disruption
            2. Asset Tracking- Trucks, containers, items
         2. Level 2
            1. Create updated ETA Forecasts
            2. Track products in route- amount and location
            3. Forecast arrival dates and times
            4. Optimize supply chain - connect stores and Distribution centers
            5. Support for Customs clearance- pre-clearance
      2. Key Vendors in the Market
         1. JDA
         2. SAP
   6. Marketing
      1. Key Usage Patterns with GIS
         1. Targeted marketing- finding specific populations
         2. Campaign effectiveness
         3. Customer relationship management
5. Enable
   1. Business Intelligence
      1. Key Usage Patterns with GIS
         1. Level 1
            1. Pesonalization
            2. Segmentation
            3. Target customer identification
            4. Geographic correlation analysis
         2. Level 2
      2. Key Vendors in the Market
         1. UberMedia
   2. Market Planning
      1. Key Usage Patterns with GIS
      2. Key Vendors in the Market
         1. Retail Scientifics
   3. Item Management
      1. Key Usage Patterns with GIS
         1. Level 1
         2. Level 2
      2. Key Vendors in the Market
         1. SAP
         2. Oracle Retail
         3. Subtopic 3
   4. CRM Management
      1. Key Usage Patterns with GIS
         1. Level 1
            1. Visualization of CRM- where do my customers live
            2. Connect Customer home/work/shopping locations to develop path to purchase stories
            3. Understand customer density in trade areas
            4. Site Selection
         2. Level 2
            1. Personalization
      2. Key Vendors in the Market
6. Ommichannel Capabilities
   1. Personalized Interactions
      1. Smart shopping lists
      2. Instore Navigation
   2. Subtopic 2