1. Geodemography
  2. Generational
    1. Gen X
    2. Gen Y
  3. Pareto rule
  4. The long tail
  5. Usage occasions
  6. AIO's
  7. Evaluating
    1. Measurable
    2. profitable
    3. Members similar and different
  8. Developing segment profiles
  9. Choosing targeting strategy
    1. Undifferentiated
    2. Differentiated
    3. Concentrated
    4. Customised
  10. Wall-Mart
  11. L'Oréal
  12. Saga
  13. Supplier with few customers
  14. Mass customisation
    1. Dell
  15. Consumer-market segmentation
    1. Demographic
    2. Psychological
    3. Behavioural
  16. Targeting
  17. Positioning