1. Different connotations across cultures
   1. Surprise
   2. Coincidence
   3. Snowballing
   4. Synergy
   5. Eureka
   6. Coincidence
   7. Openness
   8. Luck
2. Find
   1. Facet A
      1. Prared mind
      2. Does not have accidentally
      3. Predefined domain
      4. Deep knowledge on the topic
   2. Facet B
      1. Critical part
         1. Observation
         2. Attention
      2. Design comes
   3. Facet C
      1. Accidental nature
      2. Perceived lack of control
      3. Go back to those enviornments
         1. Design cities
         2. Design museums
         3. Design digital places
         4. Alternative entering points
            1. Exploraition
            2. Discovery
3. Process
   1. Knowledge acquisition
   2. Connection
      1. Planned part overestimeted
      2. Unpredicted events
      3. Connection
   3. Identify
      1. Opportunity
      2. Act on it
4. Design spaces for serendipity
   1. Physical place
   2. Virtual place
   3. Informal spaces
      1. Information
      2. Real time
      3. Creativity
      4. Knowledge
      5. Network
   4. Social media environment
      1. Presentation of self
         1. Not at random
         2. relevant to us
         3. Intersection of our interest
         4. Subtema 4
      2. Gratifications
      3. Positive experiences
         1. Flow
         2. Encounters with things not expected
         3. A lot of noise
         4. Relevant things in the noise
      4. Action and participation
         1. Community building
         2. Engagement
      5. Usage
   5. Information environments
      1. Noise
      2. Not very good at deep exploration
      3. Relevant information between the noise
   6. Emerging environments
      1. Opennes
         1. Switch a plan
         2. Discover new things
      2. Importance of
         1. Single find
         2. Single book
      3. Long tail
      4. Exploraition
5. Key elements
   1. Exploration
      1. People enjoy
      2. Help them explore further
   2. Move
      1. Planned environments
      2. Evlploration environmets
   3. Plan emerges
      1. Work without prior plan
      2. Part of senrendipity
   4. Promote
      1. Exploration
      2. Curiosity
      3. Excitement
   5. Alternative forms in spaces
      1. Presenting
      2. Contextualizing
      3. Visualizing
   6. Chance ecounters
   7. Information
   8. Objects
   9. People
   10. Fortuitous outcomes
6. Examples
   1. Cybernetics
   2. Sillicon Valley
      1. Public space
         1. Art
         2. Subculture
      2. Massive funding
   3. The Macy Conferences
   4. ARPANET
   5. Psychedelic Exploration and artistic experimentation