1. Factors
   1. Economic Base
   2. Incentives
   3. Population
   4. Labor
2. Criteria
   1. Retail
      1. competition
         1. size
         2. number
         3. nature
      2. area
         1. character
      3. accessibility
   2. Service/Wholesale
      1. low-profile
   3. Manufacturing/Extraction
      1. near
         1. extraction
      2. space
3. Locating
   1. newspapers
   2. realtors
   3. internet
   4. surveys
   5. contacts
4. Building
   1. eval
      1. interior
      2. exterior