1. Fast growing
   1. 1 mio more
      1. Shoppers
   2. A 10th of british grocery sales
   3. More than 16%
      1. 3 months
   4. Rivals
      1. Suffered
      2. Tesco, Morrisons, Asda
   5. Only Sainsbury's gained
   6. Widen their reach
2. Busiest year
   1. Lidl
      1. 4.4% market share
      2. Sales
         1. 19%
   2. Aldi
      1. 5.6% market share
      2. Sales
         1. 16.5%
3. Strategy
   1. Opening new stores
   2. Christmas business
   3. opening new stores
   4. Luxury items
      1. Champagne
      2. Lobster
   5. Big seasonal campaign
   6. England football team
4. Rivals
   1. Sainsbury's
      1. Leapfrog with Asda
   2. A sales rise for Sainsbury's
      1. 16.6% vs 16.4%
   3. Best places
      1. South-east
      2. London
   4. Retort
      1. Cutting prices
      2. Improving quality of goods
   5. Aren't working
5. Solutions
   1. Mechanical
      1. Open more stores
      2. Increase share of market
   2. Shoppers
      1. Half off all
         1. Discounters
         2. Standard supermarkets
6. Aldi
   1. Twice as much
      1. New stores
   2. Than Sainsbury's, Morrison and Tesco together
   3. Arrive in UK 25 years ago
   4. 60 stores
   5. First online service