1. Learning takes place through observation of 'models'
   1. model = person observed
   2. Must be attended to for learning to happen
2. Reinforcement & Punishment determine whether aggression is imitated
   1. Can be vicarious
      1. outcome for model is favourable
         1. imitated
      2. Outcome for model is unfavourable
         1. not imitated
   2. R & P also recieved following imitation
3. Model Characteristics affect prob. of imitation
   1. Similarity to observer
   2. Perceived status
      1. High status
         1. more likely to be imitated
      2. Low status
         1. less likely to be imitated