1. Security
   1. Authentication
   2. Authorization
   3. Privacy
   4. Security
   5. Secrecy
   6. Invulnerability
   7. Virus-free
   8. Piracy Resistance
   9. Compliance
2. Charisma
   1. Uniqueness
   2. Satisfaction
   3. Professionalism
   4. Attractiveness
   5. Curiosity
   6. Entrancement
   7. Hype
   8. Expectancy
   9. Attitude
   10. Directness
   11. Story
3. Usability
   1. Affordance
   2. Intuitiveness
   3. Minimalism
   4. Learnability
   5. Discoverability
   6. Operability
   7. Interactivity
   8. Control
   9. Clarity
   10. Errors
   11. Consistency
   12. Tailorability
   13. Accessibility
   14. Documentation
4. Performance
   1. Capacity
   2. Resource Utilization
   3. Responsivess
   4. Availability
   5. Thoughput
   6. Endurance
   7. Feedback
   8. Scalability
5. Capability
   1. Completeness
   2. Accuracy
   3. Efficiency
   4. Interoperability
   5. Concurrency
   6. Data Agnosticism
   7. Extensibility
6. IT-bility
   1. System requirements
   2. Installability
   3. Upgrades
   4. Uninstallation
   5. Configuration
   6. Deployability
   7. Maintainability
   8. Testability
7. Reliability
   1. Stability
   2. Robustness
   3. Stress-Handling
   4. Recoverability
   5. Data Integrity
   6. Safety
   7. Disaster Recovery
   8. Trustworthiness
8. Compatibility
   1. Hardware
   2. OS
   3. Application
   4. Backward
   5. Forward
   6. Sustainability
   7. Standards Conformance