1. Elemetns
   1. Segments & Personas
      1. Who are the customers?
         1. What do they think?
         2. See?
         3. Feel?
         4. Do?
   2. Value Propositions
      1. What’s compelling about the product to these personas?
         1. Why do they buy it, use it?
   3. Brand Experiences
      1. What are the key experiences customers have with the product?
         1. How do they find it? Buy it? Use it?
         2. How does this differ across actors?
         3. If a CIO or parent buys it and then a support person or child uses it, how does that work?
   4. Branding
      1. What is the personality of the brand? Its positioning?
         1. How does it talk about itself? How do is that executed?
   5. Lexicon
      1. What words and phrases do customers use to talk about the area? What do they type into Google?
   6. Assets
      1. What are the product’s most important brand assets?
   7. Activities
      1. What are the most important growth activities?
   8. Organic Channels
      1. What organic (unpaid) channels are most important to the product’s branding and growth?
   9. Paid Channels
      1. What paid channels are most important to the product’s branding and growth?
   10. Promotional Infrastructure
       1. What promotional infrastructure (email lists, in store displays, social media accounts) is working for the brand?
2. Let's Start
   1. use template
      1. https://141nh047iozd1l75s22eer06-wpengine.netdna-ssl.com/wp-content/uploads/2016/11/Growth-Hacking-Canvas-v1.pdf
      2. https://docs.google.com/presentation/d/1CqFWYmDZw0uiuwzKEzHz3mDNUwfUmKpaiDS7mNgPZwI/edit#slide=id.g387605415_141
3. Step 1
   1. Segments & Personas
      1. Segment Dimensions
         1. Do you have a single or multi-sided market?
      2. Segment Composition
      3. Some notes about PERSONAS using 5W2H
         1. https://www.xmind.net/m/reXaxD/
      4. a prioritized list of Personas, organized by Segment
         1. Some Product Prioritization Techniques (https://foldingburritos.com)
            1. https://www.xmind.net/m/9DbTEL/
4. Step 2
   1. Value Propositions
      1. start with ‘problem scenarios’, then working through the customer’s alternatives and how your value proposition improves
         1. Problem Scenarios are the fundamental needs, habit, desires, jobs that you’re delivering on for the customer
            1. job to be done
         2. Some notes about Jobs To Be Done using 5W2H
            1. https://www.xmind.net/m/acbPXk/
         3. a prioritized list of Value Propositions and linkages from each Persona to the VP’s relevant to them
5. Step 3
   1. Brand Experiences
      1. What are the key brand experiences?
      2. How are those different across your segments and personas?
      3. a list of key Brand Experiences, linked to Personas or Segments if they differ substantially
6. Step 4
   1. Branding
   2. a description of the brand personality and how you communicate that
7. Step 5
   1. Lexicon
      1. we should talk about yourself in terms customers use to describe what they want vs. weird proprietary language you create
      2. a list of key phrases that customers use to talk about their problems and that you use to talk about your propositions
8. Step 6
   1. Assets
   2. a list of the brand’s key assets (including soft assets like capabilities)
9. Step 7
   1. Activities
      1. What are you doing to increase growth, engagement, and monetization on the brand?
      2. a list of key growth activities.
10. Step 8
    1. Organic Channels
    2. a list of key Organic Channels
11. Step 9
    1. Paid Channels
       1. the channels you pay
          1. traditional media, digital media, and digital advertising like Google AdWords
          2. event marketing and trade promotion
          3. a list of key Paid Channels
12. Step 10
    1. Promotional Infrastructure
       1. the internal and external resources you use to promote growth
13. to obtaine fresh new ideas that really work and are highly accessible
    1. Some Canvases to create Great products!
       1. https://www.xmind.net/m/ZSPAdu/