1. Internal
   1. Weakness
      1. Class action lawsuits
      2. Dependent on single aircraft and engine supplier
      3. One class of seating
      4. Large percentage of employees are unionized
      5. Can only carry a small amount of cargo/freight
   2. Strengths
      1. Point to point service
      2. Downtown airports for service- strong on-time performance
      3. Robust fleet operations
      4. Increased cash flow from operations
      5. Strong management team
      6. Reputation- best low-cost carrier
      7. Excellent relationships with employee unions
      8. Single type of aircraft-reduces expenses
      9. Excellent safety record
      10. More departures than competitors
2. External
   1. Opportunities
      1. International Expansion
      2. Longer flights are a growing market
      3. Poised to benefit from Airtran Aquisition
      4. Overall air travel is predicted to increase pretty rapidly this decade
      5. New technologies- opportunity for new services/products
      6. Better use of internet for marketing/ticketing
   2. Threats
      1. Intense competition
      2. Increasing fuel prices could squeeze profit margins
      3. Stringent government regulations could increase operating costs
      4. High speed rail could hurt short/medium length air travel