1. Importance of motivation
   1. Quality
      1. If an employee is not motivated, they are unlikely to produce goods at a high quality
   2. Customer satisfaction
      1. An unmotivated employee could reflect badly on the entire business in front of customers
      2. Unmotivated employees may be rude to customers
      3. Or may openly complain about how they feel
   3. Employee retention
      1. Recruiting new employees is costly
2. Types of motivation
   1. Monetary
      1. This involves direct use of money
      2. Fringe benefits
         1. Company car
         2. Healthcare plan
         3. Company phone etc
      3. Pay rise
         1. A simple pay rise can motivate workers, but it is recommended other forms of motivation are attempted as well
      4. Gifts
         1. For example a festive hamper
      5. Gift vouchers
         1. Could technically be non-monetary
   2. Non-Monetary
      1. This does not directly involve money
      2. Staff suggestions box
         1. This increases employee involvement within the business and makes them feel more important or heard of
         2. This is more of a way to find out what the problem is at first
      3. Increased responsibility
         1. For example, allowing staff to come up with their own promotions or products
      4. Teambuilding exercises
         1. For example paintball day out
         2. Allows employees to work better as a team
         3. Can be one-off or monthly
      5. Longer break times
         1. A simple but effective way to ease workload from employees
         2. Although non-monetary, this does cost the business money in lost sales potential
      6. Shares
         1. Is this monetary or non-monetary?
      7. Praise
         1. Simple and effective, doesn't cost a penny
3. Costs involved
4. Reasons for unmotivation
   1. Lack of importance
      1. Employees may feel as though they are not able to contribute to the business as much as they would like
      2. For example, arrangement of a shop window or in-store promotions
   2. Abuse from managers
      1. Employees may leave the business or become unmotivated if managers are rude, force unpaid overtime etc
   3. Short break times
      1. Employees may feel overwhelmed by the amount of work they need to do and the short breaks they recieve
5. Other notes
   1. Poor motivation
      1. Increased overtime pay
         1. This could cause employees to slow down and work the bare minimum in order to get overtime
         2. Can cost the business a lot of money
         3. Is not required!