Global
Bridge
Local
Global
How information flows
Structural roles of each node
Evolution of the network itself
Acquitances vs close friends
Distant friendships
Structural
Interpersonal
Triadic closure
Clustering Coefficient
Why it operates?
Opportunity for B and C to meet
Trusting
Incentive to put together
Strong triadic closure properties
Different levels of strength
Strong ties
Closer friendship
Greater frequency of interaction
Weak ties
Acquaintances
Vary across
Times
Situations
Types of links
Strong links create new ties
Structural consequences of
Strong ties
Weak ties
The strength of weak ties
Bridge
Connects two different components
The only route between its endpoints
Node A
Node B
Local bridge
An edge
Link two nodes
Not the only route
No common friends between its endpoints
Span
Distance of the nodes if the edge is deleted
Weak ties
Local bridges are weak ties
What is and what is not a local bridge
Hard to reach part of the network
Structural perspective
Tie strength
Organization of social networks
Connecting
Tie strength
Structural properties
Who talks to whom
Network structure
Pais of people
Communication
Strength
Total time
People talking
Weak ties and local bridges
Dichotomies
Tie
Strong
Weak
Bridge
Local
Non local
Neighborhood overlap
Nr. of nodes who are neighbors of both A and B
Nr. of nodes who are neighbors of at least one of A or B
Local bridge -> Neighborhood overlap=0
On Facebook
Types
Reciprocal
Send messages
Receives messages
One-way
Send messages
Don't get answers
Maintained
Follow people
Pattern of social interacion
Passive egagement
Reading news about friends
Absence of communication
Middle ground
Strong ties
Weak ties
On Twitter
More passive weak ties
Roles of each node
Access to edges that span different groups
Boundary spanning edges
Embeddedness of an edge
High clustering coefficient
Local bridges->embeddeness=0
Structural holes
Access to information
Amplifier for creativity
Unexpected synthesis of multiple ideas
Interface
Gatekeeping
Access to the subsets
Riskier position
Regulate the flow of information
Syntehsize information
Social capital
Of
An Individaul
A group
Capital
Tangible resources
Intangible resources
Human capital
Physical capital
Economic capital
Cultural capital
Accoumplish a task
Clousre and brokerage
Closure and bridging
Facilitators of effective action