1. Drivers
   1. Internal
      1. Natural SME tendencies?
         1. Lack of adherence to formal standards
         2. Owners are in a good position to bring their ethical outlook to bear
         3. Close relationship between moral judgement and moral action
         4. Quinn 1997
      2. The owner's traits
         1. Cognitive moral development - look at Kohlberg
            1. The latter stages of of CMD are centred on the complexity of the form of thinking, rather than the thinking itself.
            2. CD is promoted by being exposed to increasingly varied and complex moral and relational environments.
            3. Three stages
            4. Pre-conventional
            5. Conventional
            6. Principled
            7. Kohlberg and Hersch, 1977
         2. Trevino model
            1. Ego Strength, field independence, LOC
            2. Carr, 1968. Business ethics are different.
            3. Hierarchical position impacts ethical compromise
            4. Introversion
      3. The owner's objectives for being in business
   2. External
      1. Presenting an ethical image
      2. Establishing relationships with stakeholders
2. Barriers
   1. Internal
      1. Resources
      2. Perceived reciprocative value
      3. Owner's introversion has clouded judgement
   2. External
      1. Lack of reciprocation
      2. Feeling of exploited goodwill
      3. Misunderstanding the societal values that exist.