1. Drivers
   1. Internal
      1. Natural SME tendencies?
      2. The owner's traits
      3. The owner's objectives for being in business
   2. External
      1. Presenting an ethical image
      2. Establishing relationships with stakeholders
2. Barriers
   1. Internal
      1. Resources
      2. Perceived reciprocative value
   2. External
      1. Lack of reciprocation
      2. Feeling of exploited goodwill