1. ''Big'' Ideas
   1. Create innocation mantra
      1. Built a culture
      2. No rush
      3. Inspire innovation
   2. innovation assassination
      1. Acknowledging it
      2. Why?
      3. ''Fail well''
2. People
   1. Find the right people
      1. Collectivity
      2. Co-working places
      3. Engaged
      4. Keep the talent
   2. Individual team
3. Process
   1. What to do
      1. Think ''How we innovate''
      2. Team collaboration
      3. Generating ideas
      4. Repeat
   2. What to not do
      1. Don't only think ''What you innovate''