1. Introduction
   1. Zara profile
   2. What is Supply Chain management ?
      1. Supply Chain considerations
      2. Purposes
         1. Efficient
         2. Effective
         3. Adaptable
   3. Thesis
      1. On which way its Supply Chain Management can be a advantage for Zara?
2. Main Body
   1. Strategies
      1. Vertical integration
         1. Design
         2. Production
         3. Distribution
         4. Retailing
      2. Inventory Management
         1. Inventory turnover (Zara vs. Industry Average)
         2. Stock keeping units
         3. Unsold items (Zara vs. Industry Average)
         4. Product "scarcity"
      3. Zara SWOT Analysis
   2. The Supply Chain
      1. Managing Supply
      2. Manufacturing & Operation
         1. Owns its own Supply Chain
            1. Speed (fast-fashion)
            2. Responsiveness
            3. Just in time production
            4. Flexibility
      3. Transportation & Logistics
      4. Retail (Sell & Service)
      5. Performance measurement
         1. Brand recognizing & Customers Loyalty
         2. Expansion to a Global Market
   3. Global Aspect of the Supply Chain
      1. Sustainable & Socially Responsible Supply Chain
         1. Environment
         2. Legal & Ethical Behavior
         3. Communities
         4. Customers satisfaction
         5. Competitiveness opportunities
3. Conclusion
   1. Zara's supply chain = competitive advantage