1. Internal
   1. Weakness
      1. Videos could be improved (content is good but more professional feel needed)
      2. Could have better, more professional assessments and Phase Quizzes
      3. More content, Engaging Celebrity Interviews
      4. No team, advisory board, or man power for growth.
   2. Strengths
      1. Engaging, new, cost effective motivating content online
         1. Strength 1a
         2. Strength 1b
      2. 14 years of researching INDUSTRY LEADERS
      3. 10 years Industry Knowledge of Educational Sales and combined 28 years with husband's knowledge selling to school market.
      4. Master Teacher Bob Proctor teaches in video lessons
      5. Celebrity Interviews like Sean Kingston, Cymphonique Miller, endorsed by Victoria Justice.
      6. Credibility with Success Stories and testimonials from 2008 showing results.
      7. Andrea Samadi has credibility as a former educator, former educational sales and author.
2. External
   1. Opportunities
      1. AZ- Made the Preferred Vendor List alongside all of my competition.
      2. Opportunity 2
      3. Opportunity 3
   2. Threats
      1. Everything is a threat now as I am just launching and gaining market share
      2. Threat 2
      3. Threat 3