1. Internal
   1. Weakness
      1. Videos could be improved (content is good but more professional feel needed)
      2. Could have better, more professional assessments and Phase Quizzes
      3. More content, Engaging Celebrity Interviews
      4. No team, advisory board, or man power for growth.
      5. Not everyone likes Bob Proctor/metaphysical info
      6. Andrea is just learning brain research
   2. Strengths
      1. Engaging, new, cost effective motivating content online
         1. Strength 1a
         2. Strength 1b
      2. 14 years of researching INDUSTRY LEADERS
      3. 10 years Industry Knowledge of Educational Sales and combined 28 years with husband's knowledge selling to school market.
      4. Master Teacher Bob Proctor teaches in video lessons
      5. Celebrity Interviews like Sean Kingston, Cymphonique Miller, endorsed by Victoria Justice.
      6. Credibility with Success Stories and testimonials from 2008 showing results.
      7. Andrea Samadi has credibility as a former educator, former educational sales and author.
      8. Brain Research- more credibility in school market
2. External
   1. Opportunities
      1. AZ- Made the Preferred Vendor List alongside all of my competition.
      2. Brain research
      3. Partner Opportunity with Scholastic
   2. Threats
      1. Everything is a threat now as I am just launching and gaining market share
      2. My confidence levels as I go from amateur product to one that will be accepted by academia.
      3. Threat 3