1. Internal
   1. Weakness
      1. Debug time consuming
      2. Difficult to edit template
      3. Collaborate with MS community
   2. Strengths
      1. Publication quality layout and figures
         1. format template
         2. ggplot
      2. Reproducible
      3. Web publishable
2. External
   1. Opportunities
      1. Daily passdown dashboard
      2. Data mining
      3. Report editor
         1. Web application
   2. Threats
      1. IT compatibility within company
      2. MS Office product incorporate functions