1. Opportunities
   1. What are the business goals you are currently working towards?
   2. How can you do more with your existing customers or clients?
   3. How can you use technology to enhance your business?
   4. Are there new target audiences you have the potential to reach?
   5. Are there related products and services that provide an opportunity for your business?
2. Threats
   1. What obstacles do you face?
   2. What are the strengths of your biggest competitors?
   3. What are your competitors doing that you're not?
   4. What's going on in the economy?
   5. What's going on in the industry?
3. Weaknesses
   1. In what areas do you need to improve?
   2. What resources do you lack?
   3. What parts of your business are not profitable?
   4. Where do you need further education and/or experience?
   5. What costs you time and/or money?
4. Strengths
   1. What do you do well?
   2. What are your unique skills?
   3. What expert or specialized knowledge do you have?
   4. What experience do you have?
   5. What do you do better than your competitors?
   6. Where are you most profitable in your business?
5. Internal
6. External