1. Internal
   1. Weakness
      1. Weakness 1
      2. Weakness 2
      3. Weakness 3
   2. Strengths
      1. Strength 1
         1. Strength 1a
         2. Strength 1b
      2. Strength 2
      3. Strength 3
2. External
   1. Opportunities
      1. Opportunity 1
      2. Opportunity 2
      3. Opportunity 3
   2. Threats
      1. Threat 1
      2. Threat 2
      3. Threat 3