1. Shoprite/Checkers
   1. Threats
      1. Socio-political issues
      2. lack of differentiation among the malls that are coming
      3. poor inventory turns and stock availability measures
   2. Opportunities
      1. potential for trading
         1. locational advantage and wholesale trading
      2. Rural Retail and fastest growth
      3. less real estae costs
         1. Subtopic 1
      4. e-retailing and retail franchising
   3. Weaknesses
      1. depends mostly on the South African products
      2. underdeveloped supply chain
   4. Strengths
      1. lack of industry status
      2. Demographic favour
      3. rising disposable income
      4. low labour costs and shopping convenience
2. Woolworths
   1. Threats
      1. Can easily marginalise other potential consumers
      2. Severe pressure to maintain the brand- as they make their own food
      3. Strictly urban retail
   2. Opportunities
      1. E-retailing
      2. retail franchising
      3. partnerships with the NGOs and the agricultural sector
   3. Strengths
      1. Uniqueness in their branding and consistency with their target market
   4. Weaknesses
      1. minimal use of external suppliers
      2. limited stock
      3. not suitable for the low income earners
3. Pick N Pay
   1. Threats
      1. Political issues(strikes from the unions)
      2. Inflation and Increased competition
      3. the market is dropping
   2. Opportunities
      1. Potential for Investment
      2. Locational advantage/ Urban and semi-rural retail
   3. Weaknesses
      1. Partnerships with NGOs and the agricultural sector
      2. No clear distinction of the LSM
   4. Strengths
      1. One-stop shop for all kinds of supermarket products
      2. Can fit in all locations esp. the ones above the LSM of 6-9
      3. has a wide variety of food brands- making the consumer to be spoiled for choice