1. sources
   1. market information
      1. key trends
      2. growth
      3. capital
      4. new technologies
2. skills/experience for entrepreneurship?
   1. special expertise?
   2. deal with uncertainty
   3. sales/marketing experience
   4. customer service
   5. social feeling
   6. environmental feeling
3. business model
   1. production stategy
   2. input cost structure
   3. flexibility
   4. environmental friendly technology
   5. social corporate
4. type of product/service
5. marketing channel strategy
   1. distribution channel
   2. effective technology
   3. strategic alliances
6. internal
   1. personnel
      1. social
      2. environmental
      3. economic
   2. operational procedure
      1. social
      2. environmental
      3. economic
   3. supply chain structure
      1. social
      2. environmental
      3. economic
   4. go-to-market strategy
      1. social
      2. environmental
      3. economic
   5. culture
7. external
   1. opportunities
      1. underserved markets
      2. new trends/technologies
   2. threats
      1. marketplace risks
      2. competition
      3. intolerable price increase
      4. government regulation