1. STRENGTHS 優勢
   1. What are your strengths? 你的強項是什麼？
   2. What do you do better than others? 哪方面做得比別人好？
   3. What unique capabilites and resources do you possess? 有什麼特別的能力或資源來處理？
   4. What do others percieve as your strengths? 別人會察覺到你的強項作用嗎？
2. WEAKNESSES 劣勢
   1. What are your weaknesses? 你的劣勢弱點是什麼？
   2. What do your competitors do better than you? 競爭對手比你強的是什麼？
   3. What can you inprove given the current situation? 對於現狀可以做什麼來改善增進？
   4. What do others percieve as your weaknesses? 別人會察覺到你的劣勢缺點嗎？
3. OPPORTUNITIES 機會
   1. What trends or conditions may positively impact you? 有什麼正面的情勢會造成影響？
   2. What opportunities are available to you? 你手上有什麼機會可以利用？
4. THREATS 威脅
   1. What trends or conditions may negatively impact you? 有什麼負面情勢會造成影響？
   2. What are your competitors doing that may impact you? 競爭對手會有什麼作法造成影響？
   3. Do you have solid financial support? 你有穩固的財務支援嗎？
   4. What impact do you weaknesses have on the threats to you? 這個威脅上的劣勢會造成什麼影響？
5. Internal 內部因素
6. External 外在環境