1. CULTURE
   1. Shared learning
   2. Domains
      1. Nemes
         1. Procedures
         2. Knowledge
         3. Art
         4. Beliefs
      2. Storage and Tx
      3. Barriers
      4. Diversity
         1. Location
         2. Economics
         3. Ethnic mix
      5. Creativity
         1. Domain type
         2. Domain paradigms
         3. Revolution
         4. Domain accessibility
         5. Autonomy
   3. "Creativity is the engine that drives cultural evolution"
2. SOCIETY
   1. Social value of nemes
      1. Aesthetic criteria
   2. Societal Conditions
      1. Fields
         1. Community of practice
         2. Creative
         3. Politics
         4. Access to resources
            1. Change in conditions
         5. Centrality
         6. Receptiveness of innovation
            1. Idea recognition
      2. Unrest
      3. Heterogeniety
      4. Organic solidarity
      5. Threat to status quo
         1. Pensions
         2. Oligarchies
         3. Power
3. INDIVIDUAL
   1. Characteristics
      1. Motivation
      2. Divergent thinking
      3. Convincing
   2. Background
      1. Curiosity
      2. Ethic and family traditions
      3. Cultural capital
         1. learning
      4. Mentoring
      5. Marginality
         1. Social
         2. ethnic
         3. economic
         4. religious
      6. Atypical
   3. Personal qualities
      1. Genetic inheritance
      2. Intrinsic motivation
      3. Cognitive ability
         1. fluency
         2. flexibility
         3. idea finding
         4. perservere
      4. Domain selection
      5. Constant curiosity
      6. Risks
   4. Interaction with domain
      1. Dissatisfaction with status quo
      2. Theoretical values
      3. Aesthetic values