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Corporate Strategy
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To be a world-class manufacturer of models, game and toys by establishing a prestigious brand name
- Outstanding quality
- Delivered in a timely manner
- Employee empowerment - increased contribution
- Positive contribution to consumers' lifestyle
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Jigsaws 'R' Us (JRU)
- Products
- Markets
- Range
- Mix
- Standardisation vs. Customisation
- Level of Innovation
- Leader vs. Follower
- Functional Support
- Operations planning and control systems
- Work Structuring
- Payment Systems
- Organisational Structure
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Jigsaws
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Order Winners
- Quality
- Speed to market
- Branding
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Order Qualifiers
- Appeal/Packaging
- Availability
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Card Games
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Order Winners
- Price
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Order Qualifiers
- Quality
- Availability
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Board Games
-
Order Winners
- Quality
- Variety
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Order Qualifiers
- Speed to market
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Survival
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Profit improvement in the next 12 months
- Reduce inventory by 40%
- Reduce lead time by 20%
- Reduce indirect costs by 20%
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Process Technologies
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Cardboard Jigsaws
- Cutting
- Printing
- Laminating
- Trim
- Die-cut
- Packing
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Wooden Jigsaws
- Cutting
- Printing
- Laminating
- Fretsaw
- Trim
- Packing
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Playtrays
- Cutting
- Printing
- Laminating
- Fretsaw
- Attach Hardboard Backing
- Drill hole + Hammer peg
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Card Games
- Make card
- Cutting
- Packing
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Board Games
- Cutting
- Laminating
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Packing
- Add in plastic playing pieces
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Trade-offs embodied in process
- Using waterjet cutters - efficiency and speed over personal touch
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Role of Inventory
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Inventory
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Raw Materials
- Cardboard
- Imported from Sweden
- 12-week delivery
- £30,000 (Wednesbury)
- £25,000 (Coventry)
- Beech Wood
- Imported from Russia
- 3 thicknesses, 2 crates each
- £20,000 stock held
- Printed Materials (Card/Boards)
- £77,000 (Wednesbury)
- £41,000 (Coventry)
- Boxes
- Bought out from a number of suppliers
- Value of top part (printed) high
- 10% - 20% of product cost
- £39,000 (Wednesbury)
- £62,000 (Coventry)
- Backing paper
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Work-in-Progress
- £49,000 (Coventry)
- £19,000 (Wednesbury)
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Finished Stock
- £516,000 (Wednesbury)
- £435,000 (Coventry)
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Capacity
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Timing
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Product demand
- 25% sales from January to May
- 30% deliveries during September and October
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Customers
- Large
- 65% sales to large customers - standard orders 3 months in advance
- Special products - customized, delivered in 4 months
- Smaller orders between September to December - short notice for unexpected demand
- Small
- place orders to meet demand when it occurs
- order size much smaller, more frequent
- orders a mixture of products, not more than 20 per item
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Wednesbury
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Coventry
- Machines
- 1 Circular saw bench
- 2 Guillotines
- 2 Diecutting machines
- 2 Laminating lines
- 2 Shrink wrap lines
- 2 Final packing lines
- 10 Fretsaws
- 2 Drills
- Size
- Manufacturing Area: 10,000 square feet
- Offices: 4000 square feet
- Storage: 12,000 square feet
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Machines
- Original Machine Lines
- 3 Guillotines
- 4 Diecutting machines
- 3 Shrink wrap machines
- 2 Final boxing/packing lines
- 3 Laminating Lines
- Proposed Machine Lines
- 3 Guillotines
- 6 Diecutting machines
- 3 Shrink wrap machines
- 2 Final boxing/packing lines
- 3 Laminating Lines
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Size
- Manufacturing Area: 10,000 square feet
- Offices: 2,500 square feet
- Storage: 25,000 square feet
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Products
- Original Product Lines
- Cardboard Jigsaws - 75 Products
- Cards - 25 products
- Board Games - 13 products
- Proposed Product Lines
- Cardboard Jigsaws - 104 products
- Cards - 25 products
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Coventry
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Machines
- Original Machine Lines
- 1 Circular saw bench
- 2 Guillotines
- 2 Diecutting machines
- 2 Laminating lines
- 2 Shrink wrap lines
- 2 Final packing lines
- 10 Fretsaws
- 2 Drills
- New Machine Lines
- 1 Circular saw bench
- 2 Guillotines
- 2 Laminating lines
- 2 Shrink wrap lines
- 2 Final packing lines
- 3 Waterjet-cutting machines
- 2 Drills
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Products
- Original Product Lines
- Wooden Jigsaws - 65 products
- Cardboard Jigsaws - 39 products
- Play Trays - 24 products
- Proposed Product Lines
- Wooden Jigsaws - 65 products
- Play Trays - 24 products
- Board games - 13 products
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Size
- Manufacturing Area: 10,000 square feet
- Offices: 4000 square feet
- Storage: 12,000 square feet
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Timing
-
Customers
-
Large
- 65% sales to large customers - standard orders 3 months in advance
- Special products - customized, delivered in 4 months
- Smaller orders between September to December - short notice for unexpected demand
-
Small
- place orders to meet demand when it occurs
- order size much smaller, more frequent
- orders a mixture of products, not more than 20 per item
-
Product demand
- 25% sales from January to May
- 30% deliveries during September and October