1. Emphasis
   1. What is the first piece of information my audience needs to know?
   2. Make an outline first and figure out the most essential information to present.
2. Balance & Alignment
   1. The weight can come from color, size, or texture.
   2. Symmetrical design
   3. Asymmetrical design
3. Contrast
   1. Creates space and difference between elements in your design.
4. Repetition
   1. Repetition unifies and strengthens a design.
   2. Brand identity
5. Proportion
   1. The visual size and weight of elements in a composition and how they relate to each other.
   2. Helps to approach your design in sections, instead of as a whole.
6. Movement
   1. Movement creates the story or the narrative of your work.
7. White space
   1. Or negative space. The empty page around elements in your composition.