1. story
   1. story highly effective dialogue
   2. pulls the rug out
2. production design
   1. build contrast
   2. exaggerate
3. color
4. cinematography
5. editing anticipation
   1. fear
   2. even it means lingering on a reaction shot longer
6. sound design
   1. highly authentic
   2. cheeky
7. music
   1. b