1. Search Engine Optimization (SEO)
   1. The process of optimizing your website to 'rank' higher in search engine results pages to drive traffic to your website.
2. Content Marketing
   1. Uses creative and original content in order to generate brand awareness, traffic growth, and target customer expansion.
3. Email Marketing
   1. Many businesses use email as a way of communicating with their audiences. Email is often used to promote content, discounts and events.
4. Social Media Marketing
   1. It is a great way to promote your brand and content to increase brand awareness.
5. An Engaging Website
   1. For maximum impact, a website should be responsive, up-to-date, and represent your company well. Who you are?
6. Pay-Per-Click (PPC)
   1. PPC is a way to drive traffic to your website by paying a publisher every time your ad is clicked (Google AdWords).
7. https://ontopvisibility.com/the-elements-of-a-successful-digital-marketing-strategy/