1. Negatives
   1. crowding (experience a lot crowds)
   2. long waits at attraction
   3. staff conduct/staff skills are poor
2. Positives
   1. Gift shops are great, better than Disney according to concrete guy
   2. showcasing history
   3. educational resources/information
3. Attraction Reviews
   1. Tower of London
      1. Negatives
         1. Crowded
         2. Queues
      2. Positives
         1. always fun
         2. crown jewels are breathtaking
         3. informative descriptions
      3. Interesting points
         1. Rude beefeaters!
         2. Nice beefeaters!
   2. The British Museum
      1. Negatives
         1. herded like cattle
         2. waiting long time
         3. thousands of people & not enough toliets
         4. understaffed
         5. lack of info
      2. Positives
         1. a favorite place
         2. bastion of world knowledge
         3. excellent exhibitions
         4. educational
      3. Interesting points
         1. it's a hit with people who also like concrete
         2. best gift shop outside of a disney resort
   3. BUCKINGHAM PALACE
      1. Negatives
         1. massive crowds
         2. queues
         3. too much security
         4. only open a few months
      2. Positives
         1. good gift shop
         2. lots of history
         3. connection to royals
         4. beautiful art
      3. Interesting points
         1. dirty curtains
4. RECOMMENDED ACTIONS FOR IMPROVEMENT
   1. Staff training across all the attractions
      1. welcome
      2. crowd control
      3. engaging
   2. over subscription
      1. long queues
   3. expectation management
      1. managing expectations around depth/content