1. Content
   1. Type of fonts
      1. Use special characters
         1. Accents
         2. Superscript and subscript
      2. Don't underline
      3. Never use all caps in body text
      4. Use serif for body text
         1. Greater readability
      5. Use san serif for headlines
         1. Greater legibility
         2. Character recognition
      6. Combination of fonts
         1. Maximum of 1 serif + 1 san serif
         2. Never 2 serif fonts on a page
         3. Never 2 san serif fonts on a page
         4. Never more than 2 fonts on a page
   2. Size of fonts
      1. Use small caps for A.M. and P.M.
      2. Fractions
         1. Numerator: Superscript
         2. Denominator: half the font size
   3. Space
      1. One space after period
         1. Applies to all punctuation
         2. Between sentences
      2. Kern headlines where necessary
         1. Spacing between letters
      3. Set the space before italic word to italic too
      4. Watch line breaks
         1. Definition: where sentence breaks off at the end of a line
         2. Leave no widows or orphans
      5. Consistent line spacing
      6. Tighten up leading in (head)lines with all caps or few ascenders/descenders
      7. Adjust spacing between paragraphs
      8. Encourage white space
         1. Let text inside box breathe
   4. Punctuation
      1. Use real quotation marks and apostrophe
      2. Use em and en dashes
      3. Proper punctuation with parentheses
      4. Use bullets for lists; not hyphens
      5. Reduce size in headlines by 1 or 2 points
   5. Alignment
      1. Never use space bar to align text
      2. Use one-em first-line indent
         1. Either indent or add space between paragraphs - not both.
      3. Align numbers & decimals
      4. Never justify on short lines
      5. Hang punctuation off aligned edges
      6. Align first baselines of columns of text
2. Dec 2011
3. Quotes in Book
   1. "It has long been an axiom of mine that the little things are infinitely the most important."
   2. "You know my methods. Use them."
4. Core/target of this book
   1. Anyone doing desktop publishing on computer
5. Summary
   1. How to get professional-looking fonts on your computer
   2. Outdated principles for typewriters
      1. mono-space
         1. Double space after period
         2. 5 spaces to indent
      2. mono-weight
         1. Underline
      3. mono-size
   3. New rules for proportional fonts
      1. Follow the guidelines
      2. Be consistent
      3. Don't be a wimp
         1. Strong contrast